Marcela Villa
Visual designer
Manizales, Colombia
+57 312 773 73 60
be.net/marcelavilfa1a
Hello! I'm Marcela, visual designer from Manizales, Colombia. I have more than 5 years of experience developing of creative, functional and effective solutions in multimedia as a freelancer and in recognized companies.
I stand out for my commitment, responsibility, compliance, punctuality, order, organization, creativity, focus on detail and autonomy. I know how to manage my tasks, my time, prioritize and even work under pressure. I have worked efficiently in person and remotely.
Although I’m a person who performs individually with independence, autonomy and self-management, I develop harmoniously in collaborative or team work.
I have experience in the SCRUM framework, to quickly generate constant value to the defined projects.
I stand out for my commitment, responsibility, compliance, punctuality, order, organization, creativity, focus on detail and autonomy. I know how to manage my tasks, my time, prioritize and even work under pressure. I have worked efficiently in person and remotely.
Although I’m a person who performs individually with independence, autonomy and self-management, I develop harmoniously in collaborative or team work.
I have experience in the SCRUM framework, to quickly generate constant value to the defined projects.
Work Experience
Freelance Designer
Freelance Designer
• Advice on graphic and digital products
• Brand design and corporate identity
• Design graphic and audiovisual pieces for social media
• Advertising campaigns
• BTL
• 2D character design
• Interface design
• Audiovisual production
• Animation
• Management and support in all stages of design from the management of the idea to the delivery of the final product
• Brand design and corporate identity
• Design graphic and audiovisual pieces for social media
• Advertising campaigns
• BTL
• 2D character design
• Interface design
• Audiovisual production
• Animation
• Management and support in all stages of design from the management of the idea to the delivery of the final product
2015
-
Manizales, Colombia
La Aurora Funerales Y Capillas
Design and advertising manager
Design and advertising manager
• Design graphic, photographic, editorial and advertising content.
• Design audiovisual content
• Design indoor and outdoor environmental applications and BTL
• Manage web content using Wordpress
• Design and implement strategic visual communication plans
Advertising and Marketing Manager
• Brand management
• Management with suppliers for print and digital media
• Development of marketing strategies
• Content management for traditional and digital media.
• Community management
Achievements:
• Strategies for standardization, presence and brand recall with internal and external clients
• Development of marketing strategies
• Development of BTL events
• Standardization of processes in the marketing area
• Corporate website updates
• Alternate Marketing and Communications Leader
• Design graphic, photographic, editorial and advertising content.
• Design audiovisual content
• Design indoor and outdoor environmental applications and BTL
• Manage web content using Wordpress
• Design and implement strategic visual communication plans
Advertising and Marketing Manager
• Brand management
• Management with suppliers for print and digital media
• Development of marketing strategies
• Content management for traditional and digital media.
• Community management
Achievements:
• Strategies for standardization, presence and brand recall with internal and external clients
• Development of marketing strategies
• Development of BTL events
• Standardization of processes in the marketing area
• Corporate website updates
• Alternate Marketing and Communications Leader
2018
- 2021
Manizales, Colombia
Universidad De Caldas
Visual designer
Institutional Practice
• Design of digital graphic pieces
• Audiovisual design and and animation
• Photography
• Web design (UI/UX focus)
Achievements:
• Advice and redesign of interfaces for the web platform: "Interventoría integral para el proyecto de promoción urbana de las TIC a través de las zonas Wifi".
• Design of digital graphic pieces
• Audiovisual design and and animation
• Photography
• Web design (UI/UX focus)
Achievements:
• Advice and redesign of interfaces for the web platform: "Interventoría integral para el proyecto de promoción urbana de las TIC a través de las zonas Wifi".
2017
- 2017
Gedi International SAS
Director of the design and communication department
Administrative:
• Management, improvement and application of methodologies and inter-institutional processes.
Operative:
• Audiovisual and graphic design
• Interface design for custom software
• WordPress website design
• Interface design for mobile applications
• Creation of pieces for social networks
Achievements:
• Methodologies for collaborative work and development of custom software and mobile applications
• Standardization and application of the institutional brand
• Assertive advice in digital product development
• Management, improvement and application of methodologies and inter-institutional processes.
Operative:
• Audiovisual and graphic design
• Interface design for custom software
• WordPress website design
• Interface design for mobile applications
• Creation of pieces for social networks
Achievements:
• Methodologies for collaborative work and development of custom software and mobile applications
• Standardization and application of the institutional brand
• Assertive advice in digital product development
2016
- 2017
Manizales, Colombia
Casa Restrepo
Publicist
Managed social media platforms. Designed static and
audiovisual graphic pieces. Developed printed and
digital products. Executed inter-institutional design
projects. Led project management and event logistics.
audiovisual graphic pieces. Developed printed and
digital products. Executed inter-institutional design
projects. Led project management and event logistics.
2022
- 2022
Manizales, Colombia
Codyd S.A.S
Graphic Designer
Designed static and audiovisual graphic pieces for
social media. Produced product catalogs. Created large
format graphics. Edited and retouched photographs.
social media. Produced product catalogs. Created large
format graphics. Edited and retouched photographs.
2022
- 2022
Colombia
Education
Universidad De Caldas
Visual Designer
2013
- 2017
Manizales, Colombia
Universidad De Caldas
Reading and designing images in the printed world
Workshop given by the Peruvian editor and designer Arturo Higa Taira, focused on the creation and design of an information and visual communication space, delving into the relationships between author/editor, designer/reader.
Universidad De Caldas
Designing social futures
Workshop given by Dr. Oliver Vodeb focused on the practice and management of design considering social futures through everyday life.
Universidad De Caldas
Designer Perspectives in UX|UI Roles Practice
Dictated by the Visual Designer, Alex Aguilar and the publicist Andrés Hernádez, digital production directors of Sancho BBDO Bogotá. Focused on User Experience Design and User Interface Design.
Universidad De Manizales
Anatomy of successful social media communication: Brands that make you fall in love
Organizational communication conference given by the University of Manizales.
Domestika
Development of an attractive and responsible brand
Domestika
Introduction to community management
Domestika
Google Ads and Facebook Ads from scratch
Crehana
Digital Marketing for business
Crehana
WordPress: Design and develop web pages from scratch
Languages
Ingles (Conversational),
Español (Native),
Skills
Adobe Creative Cloud,
After Effects,
Animation,
Audiovisual Design,
Audition,
Brand Design,
Figma,
Graphic Design,
Illustrator,
Photoshop,
Premiere,
Scrum,
Social Media,
UI/UX,
Visual Design,
Web Design,
WordPress,
FOCUS
➥ GRAPHIC DESIGN
➥ AUDIOVISUAL DESIGN
➥ WEB DESIGN
➥ SOCIAL MEDIA DESIGN
➥ AUDIOVISUAL DESIGN
➥ WEB DESIGN
➥ SOCIAL MEDIA DESIGN
PERSONAL VALUES
➥ Self discipline
➥ Proactivity
➥ Creativity
➥ Planification and organization
➥ Time optimization
➥ Strategic thinking
➥ Communicative skill
➥ Ability to advise
➥ Pressure tolerance
➥ Proactivity
➥ Creativity
➥ Planification and organization
➥ Time optimization
➥ Strategic thinking
➥ Communicative skill
➥ Ability to advise
➥ Pressure tolerance