Marcela Villa

Visual designer

Manizales, Colombia
Hello! I'm Marcela, visual designer from Manizales, Colombia. I have more than 5 years of experience developing of creative, functional and effective solutions in multimedia as a freelancer and in recognized companies.
I stand out for my commitment, responsibility, compliance, punctuality, order, organization, creativity, focus on detail and autonomy. I know how to manage my tasks, my time, prioritize and even work under pressure. I have worked efficiently in person and remotely.
Although I’m a person who performs individually with independence, autonomy and self-management, I develop harmoniously in collaborative or team work.
I have experience in the SCRUM framework, to quickly generate constant value to the defined projects.

Work Experience

Freelance Designer

Freelance Designer

• Advice on graphic and digital products
• Brand design and corporate identity
• Design graphic and audiovisual pieces for social media
• Advertising campaigns
• BTL
• 2D character design
• Interface design
• Audiovisual production
• Animation
• Management and support in all stages of design from the management of the idea to the delivery of the final product
2015 - Manizales, Colombia

La Aurora Funerales Y Capillas

Design and advertising manager

Design and advertising manager
• Design graphic, photographic, editorial and advertising content.
• Design audiovisual content
• Design indoor and outdoor environmental applications and BTL
• Manage web content using Wordpress
• Design and implement strategic visual communication plans
Advertising and Marketing Manager
• Brand management
• Management with suppliers for print and digital media
• Development of marketing strategies
• Content management for traditional and digital media.
• Community management
Achievements:
• Strategies for standardization, presence and brand recall with internal and external clients
• Development of marketing strategies
• Development of BTL events
• Standardization of processes in the marketing area
• Corporate website updates
• Alternate Marketing and Communications Leader
2018 - 2021 Manizales, Colombia

Universidad De Caldas

Visual designer

Institutional Practice
• Design of digital graphic pieces
• Audiovisual design and and animation
• Photography
• Web design (UI/UX focus)
Achievements:
• Advice and redesign of interfaces for the web platform: "Interventoría integral para el proyecto de promoción urbana de las TIC a través de las zonas Wifi".
2017 - 2017

Gedi International SAS

Director of the design and communication department

Administrative:
• Management, improvement and application of methodologies and inter-institutional processes.
Operative:
• Audiovisual and graphic design
• Interface design for custom software
• WordPress website design
• Interface design for mobile applications
• Creation of pieces for social networks
Achievements:
• Methodologies for collaborative work and development of custom software and mobile applications
• Standardization and application of the institutional brand
• Assertive advice in digital product development
2016 - 2017 Manizales, Colombia

Casa Restrepo

Publicist

Managed social media platforms. Designed static and
audiovisual graphic pieces. Developed printed and
digital products. Executed inter-institutional design
projects. Led project management and event logistics.
2022 - 2022 Manizales, Colombia

Codyd S.A.S

Graphic Designer

Designed static and audiovisual graphic pieces for
social media. Produced product catalogs. Created large
format graphics. Edited and retouched photographs.
2022 - 2022 Colombia

Education

Universidad De Caldas

Visual Designer

2013 - 2017 Manizales, Colombia

Universidad De Caldas

Reading and designing images in the printed world

Workshop given by the Peruvian editor and designer Arturo Higa Taira, focused on the creation and design of an information and visual communication space, delving into the relationships between author/editor, designer/reader.

Universidad De Caldas

Designing social futures

Workshop given by Dr. Oliver Vodeb focused on the practice and management of design considering social futures through everyday life.

Universidad De Caldas

Designer Perspectives in UX|UI Roles Practice

Dictated by the Visual Designer, Alex Aguilar and the publicist Andrés Hernádez, digital production directors of Sancho BBDO Bogotá. Focused on User Experience Design and User Interface Design.

Universidad De Manizales

Anatomy of successful social media communication: Brands that make you fall in love

Organizational communication conference given by the University of Manizales.

Domestika

Development of an attractive and responsible brand

Domestika

Introduction to community management

Domestika

Google Ads and Facebook Ads from scratch

Crehana

Digital Marketing for business

Crehana

WordPress: Design and develop web pages from scratch

Languages

Ingles (Conversational),
Español (Native),

Skills

Adobe Creative Cloud, After Effects, Animation, Audiovisual Design, Audition, Brand Design, Figma, Graphic Design, Illustrator, Photoshop, Premiere, Scrum, Social Media, UI/UX, Visual Design, Web Design, WordPress,

FOCUS

➥ GRAPHIC DESIGN
➥ AUDIOVISUAL DESIGN
➥ WEB DESIGN
➥ SOCIAL MEDIA DESIGN

PERSONAL VALUES

➥ Self discipline
➥ Proactivity
➥ Creativity
➥ Planification and organization
➥ Time optimization
➥ Strategic thinking
➥ Communicative skill
➥ Ability to advise
➥ Pressure tolerance