Rainfall specializes in creating rich, engaging brand and product experiences for clients including Dolby, Armani, Ferragamo, Nexo, The Met Museum, The Weather Channel, Truckstop.com, and Beckett Collectables.

/ In my role as Head of Design /
I have built, organized, and nurtured a design team of as many as 6 to achieve effective creative outcomes for our clients. In several instances our team has worked with client leadership to define the primary roadmap for their cross-functional product teams of all sizes, the largest being more than 250 people.

My typical activities include high-level strategic guidance for our client teams and their products, and fostering relationships with their leadership to envision and execute complex and ambitious projects, either exclusively via our creative team, or as a partnership between our team and theirs.

I lead our team to identify and deliver new initiatives for our clients based on opportunities we see within their industries.

We have received several design awards from Fast Company, AIGA, Communication Arts, Awwwards, and The FWA, as well as publication in numerous outlets, and client-respective industry recognition.

/ In my role as Owner /
In Rainfall’s 6 years in business we have experienced sustained 48% year-over-year growth, with revenue increasing from 6-7 figures, and an average profit margin of 31%. We have grown from myself to as many as 7 full-time staff, peaking at 10 people in total. I lead new business efforts, securing a roster that has included Fortune 100 and 500 companies. Our new-business strategy includes referrals, cold outreach and a strict policy of no spec. work.

I proactively hired operations leadership and worked closely with them to define HR policies and creative operations, with a focus on DEI, healthcare, and best-in-class compensation. We were recognized by BuiltIn as one of Seattle’s best small companies to work for in 2022 with an applicant to hire ratio of 84:1.

After departing Fantasy to found Rainfall, I remained involved as an advisor to their Creative team for the proceeding three years. My responsibilities included consulting on strategic decisions and creative execution for newly acquired clients, mentoring members of their design team, and periodically enlisting Rainfall's creative staff to supplement Fantasy's resources.

As Design Director of the New York office I oversaw the design and user experience work produced by the creative staff. My role included mentorship, oversight, and management of the creative team, as well as resourcing new and existing projects.

In addition to internal creative leadership, I met and communicated with clients from the initial engagement through to project completion. If there was a proposal stage to acquiring their business I provided leadership as well as concept development and visual design for their consideration.

My goal while working within this role was to not lose touch with the design process, so I would typically run a design project in addition to my other responsibilities. At the end of the day I am a designer, I love creating work, and the approach at Fantasy was that every single creative, regardless of their title, was hands-on.

Clients included: Google, Sports Illustrated, Spotify, Balenciaga, and Kayak.

My role as Associate Design Director covered all day-to-day creative tasks, both in the creation of new work and business development. A typical workload included leading design on one project, art directing another, and working with our new business team to review and scope new projects coming in.

A substantial portion of the work I did was in the creative pitch stage, where I worked with UX designers and strategy team members to properly craft and execute creative proposals. I frequently lead in-person presentations to clients both in the initial credentials stage as well as the creative pitch stage, and thrived on having conversations that lead to excellent, more thoughtful work.

In my role as Art Director, I oversaw the creation of visually stunning and effective website and digital products, while frequently contributing my own design work. My passion for addressing the needs of both our client’s audience members and their business resulted in intuitive, human-centric solutions that adhered to user-experience standards while also exploring more innovative interaction patterns.

As a design leader, I was responsible for motivating and guiding my team to achieve our project goals, while also striving to create unique and engaging work. I regularly collaborated with cross-functional teams, including developers, animators, researchers, and content strategists, to ensure that our work was not only visually appealing but also technically sound and aligned with our clients’ strategy.

While a Sr. Product Designer I continued to develop and execute my passion for creating intuitive and user-centered design solutions for websites and digital products such as mobile and web applications. I drew from my strong background in UX/UI design, user research, and product development to contribute work that not only strove to be visually distinctive, but also effective and engaging for its audience.

My day-to-day work included flow-mapping alongside my UX teammates, as well as the design of distinctive screens and elements associated with those flows, such as the toolkit of components and states needed by development/engineering teams. Additionally, I mentored Designers, Jr. Designers, and Interns in the development of their design craft and problem solving skills through conversations, workshops, and other team building experiences.

As a Product Designer I worked to advance my skills in interactive design across various projects including websites, mobile applications, and digital platforms. My work included the generation of visual concepts, the design of screens, and component toolkits to aid in the standardization of design decisions for both our design and engineering teams.

My highly collaborative approach helped me thrive in cross-functional team environments, while I developed my ability to effectively communicate my concepts and ideas to both technical and non-technical stakeholders. I became skilled at balancing business needs with user needs to create work that was both functional and aesthetically pleasing.

The LABS group is a small, multi-disciplinary team of problem solvers, thinkers and innovators, tasked with developing solutions by observing emerging trends, technologies, or cultural shifts that will impact how people will and want to work, live and play.

My role included creative concept generation and design, as well as engaging with client teams to consult on various ways brands could position and express themselves through channels that vary from standard digital advertising. I also pitched new business, and contributed to other new business efforts including the acquisition of Staples, and produced creative for clients including Central Park Conservancy, Chase, United, Reebok, and Honda.

Additionally, I led the charge alongside my manager to create a digital publishing capability at mcgarrybowen including both the design and development competency and the partnership with Adobe's Digital Publishing program.

As a Senior Mobile Designer, I contributed mobile and digital concept generation and design to winning pitches for United Airlines, Reebok, Bud Light, and Honda. Daily responsibilities included creative work across multiple brands including United, Reebok, J.P. Morgan Chase, Marriott, and Dr. Pepper Snapple Group, as well as consultation with client teams about mobile campaign extensions.

As a Mobile Designer I contributed mobile and digital concept generation and design to winning pitches for United Airlines, Reebok, Bud Light, and Honda. Daily responsibilities included creative work across multiple brands including United, Reebok, J.P. Morgan Chase, Marriott, and Dr. Pepper Snapple Group, as well as consultation with client teams about mobile campaign extensions.

As the lead creative on the mobile team, I pitched new business, worked closely with app and web developers to complete various projects, and often completed initial interaction flows for mobile applications. In addition to design, I constantly worked to keep up with advancements in mobile advertising and creative executions, and wrote frequently about my findings for both my blog and mcgarrybowen's Code + Construct.

Participated in various Interactive projects and pitches for clients including Boy Scouts of America, William Grant and Sons, Proximo Spirits, Johnson & Johnson, and Penguin Books

Participated in various web and iPhone design projects and pitches for clients including WebMD, Nestlie Waters, Bristol-Meyers Squibb, and Forest Labs