• Redesigned company website using content management system Squarespace, to better reflect company branding, mission, and services (view at www.attractllc.com)

• Creation of marketing and promotional materials such as the company lookbook/portfolio, album artwork and graphics for weekly additions to company Spotify playlist, various flyers and handouts, and email marketing through MailChimp.

• Manage in the continuous improvement and upkeep of company website

• Promoting and communicating on all company social media accounts such as Facebook, Twitter, LinkedIn, and Pinterest

• Act as liaison between Attract, LLC and IT Support

• Obtaining permissions for social images, organizing social images library, curation for use on social advertising, website, and company blog

• Management of YouTube channel including managing posting schedule, designing custom video thumbnails, ensuring accurate closed captioning, and publishing content

• Management of Pinterest account including scheduling content, designing creative, and analyzing company and competitor strategy

• Editing video "quick look" tutorials for posting across Instagram, YouTube, Facebook, and company blog

• Competitive analysis lead including tracking topics, trends, events, and news from competitors

• Production and editing of social media and blog visuals

• Assisting with social media advertising support

• Assisting social team with monitoring and responding on social channels

• Assisting with reputation management support

• Managed and coordinated production of playbills and newsletters for all Playhouse productions including setting deadlines, procuring and formatting all content, designing in-booklet advertisements, and working with outside vendors for finalizing layouts and printing

• Designed, created, and managed all aspects company blog including optimizing performance through analysis of web-based analytics, scheduling topics, coordinating delivery of content, and formatting posts for web display

• Designed and created a wide array of promotional materials such as print and online ads, email marketing, website graphics, flyers, posters, and buttons for use in fundraising, increasing awareness, recruitment and other marketing purposes

• Increased number of Facebook fans by 127%, Twitter followers by 158%, and accrued 250 followers on Instagram in two years through design and implementation of custom tailored marketing strategies

• Monitored and maintained the Playhouse brand to ensure brand consistency across all its subsidiary companies/properties

• Provided superior customer service in administrative office by helping clients with ticket sales, show reservations, class registrations, and answering general questions related to the Playhouse

• Performed a wide array of administrative duties including generating invoices, managing legal rights and royalties for all productions, shipping packages, working with printing vendors, and managing scripts

- Created and managed all social media accounts (Facebook, Wordpress, Twitter) for Umatter and it's subdivisions including designing custom graphics, scheduling all posts, and analyzing analytics

- Developed guidelines for and coordinated all employee useof Umatter social media to ensure adherence to the organization's goals, brand guidelines, and overall core values

- Increased awareness of Umatter on the UW-Oshkosh campus through effective and coordinated use of live events, educational presentations, merchandising, contests, and digital advertising

- Researched and wrote four digital media guides designed to create consistency in online content and to streamline day-to-day media management by staff members and community volunteers

- Wrote, shot, and produced three promotional videos including developing scripts, scheduling shoots, and finalizing all post-production (editing, sound mixing, voice-over recording)

- Worked with Communications Director to design and created content for Animal Allies social media accounts that achieved targeted marketing purposes while simultaneously enhancing the organization's overall brand

- Researched and wrote six original articles on various topics (personal bio, Q&As With Local Artists, Special Events, Faculty Projects) for UW Oshkosh Admissions blog

- Assisted in achieving the department's outreach goals by responding to inquiries from and interacting with potential students on social media

- Wrote, shot, and produced a wide array of web video content designed to promote UW Oshkosh Admissions and other university departments

- Assisted in maintaining the department's social media account including posting content, designing new elements, and researching emerging industry and marketing trends

- Created and implemented new promotional guidelines and procedures which resulted in doubling the number of on-air promotions created by each television production being produced by the station

- Monitored and advised all promotional activities of nine student-produced television shows including social media usage, design of marketing collateral, and on-air promotions to ensure adherence to station policy, promotional guidelines, and FCC regulations

- Coordinated and oversaw entire promotions department of the station including live event production, on-campus advertising, merchandising, on-air promotions, and management of social media accounts (Facebook, Twitter, Vimeo)