Malka Zaidi

Product Designer

London, United Kingdom
I am a Ux/UI designer with five years' experience in fintech and app
development. I have extensive experience in wireframing, managing and
implementing digital style guides, creating UX personas and designing
pixel perfect UI elements. I have worked on numerous projects in digital marketing across web design, social media, illustration, Google AdWords and video production.

Work Experience

Tata Consultancy Services

Product designer

The TATA Consultancy Services is an entirely customer-centric organization
leveraging technology, innovation, and collective knowledge to build a meaningful future. TATA Consultancy Serivces is the largest IT services company in the world by market capitalisation $200 billion and operates in 149 locations across 46 countries.

I am a member of a team of 24 designers responsible for the creation and
implementation of projects from conception to completion.

• Designed the Scottish Widows Insurance company’s website from the
initial concept to the final version.
• Led the design vision and helped to set product direction and manage two
designers.
• Responsible for all UX/UI designs to create visually stimulating and
delightful designs.
• Coordinated with other designers to ensure consistency with the rest of the
platform.
• Worked closely with UX Researchers, Project manager and Engineers from
conception to early implementation.
•Developed exceptional design solutions at scale by combining business
knowledge and user-centered design skills.
• Able to work cross-functionally and constructively take feedback from
designers and non-designers.
October 2020 - United Kingdom

OANDA

Product Designer

OANDA is a global online forex broker, with offices in eight countries. OANDA currently has eight live websites across various regions and languages, with another 10 websites in production in seven different languages.

I am part of a small team of three designers and am responsible for the creation and implementation of projects from ideation to finished designs.
• Designed a minimum of 30 assets per week that go live weekly.
• Produced page layouts, landing pages, website graphics, social media posts and more.
• Created documents that were used in company presentations, infographics, press releases and PowerPoints.
• Prepared design files for build or slicing and optimised images for development and content team for upload onto OANDA’s Wagtail CMS.
• Edited a variety of videos and created a YouTube advert specifically for the Asia Pacific market. The video hit 60k+ views and reached an audience all over Singapore.

Examples of work:
https://www.oanda.com/uk-en/trading/cfds/commodities/
https://www.oanda.com/uk-en/trading/cfds/forex/
https://www.oanda.com/uk-en/trading/platforms/oanda-trade-mobile/https://www.oanda.com/uk-en/trading/platforms/oanda-trade-desktop/
May 2019 - August 2020 United Kingdom

Laundryheap

Product Designer

I was the sole designer for the marketing team and was responsible for managing and creating art assets.
• Produced online web banners for digital advertising.
• Generated content for social media such as daily posts and paid advertising.
• Created original videos and edited existing videos for Laundryheap’s websites.
February 2018 - Present United Kingdom

Sblob

Product designer

I worked as part of the designing team and reported to the main developer. My
job included:
• Designing web page layouts, logos, icons and wireframes.
• Creating Sblob’s brand new web chat interface as well as a video player layout.
• Acquiring new knowledge and skills by using different software such as Adobe
Illustrator, Adobe Photoshop and Adobe Flash CC.
August 2016 - December 2017 United Kingdom

Macmillan Science

Junior UI/Ux Designer

Macmillan Education supports students, instructors and institutions through
learning by providing digital resources and world-class content. I completed an
apprenticeship here as a junior UI/UX designer in the marketing department.
• Redesigned website pages using Axure Prototyping.
• Tested the company’s product website as a user.
• Collected user feedback at Imperial College to enhance the product website’s usability for the
target audience.
January 2015 - July 2016 United Kingdom

Freelance

Graphic Designer

I designed a variety of work for my clients, from posters and corporate identity assets to T-shirts. I used several tools such as Adobe Illustrator, Adobe Photoshop and Adobe InDesign.
September 2014 - December 2014 United Kingdom

Education

UXBRIDGE COLLEGE

BTEC Level 3 National Diploma in Art & Graphic Design

September 2011 - July 2014 London, United Kingdom

Skills

Adobe After Effects, Adobe Premiere Pro , Axure, Figma, HTML, Illustrator, In Design, Photoshop, XD,