Maria J Herrera

UX Designer

Auckland, New Zealand

Work Experience

Citigroup

UX Designer & Project Manager

As a UX and UI designer I am part of the regional Data Management and Analytics Team for LatAm, of the Institutional Clients Group (ICG).

I design interfaces for internal data warehouses used for business intelligence within ICG. I work with Agile methodologies in a multidisciplinary team to develop a clear understanding of users' needs.

Through conducting Design Thinking workshops, we empathize, define the problem, ideate a solution, prototype and test the big data tools proposed.

Also, I work as project management and I am responsible for creating WBS for various projects we are currently working on. I am responsible for documenting the weekly executive updates and coordinating the project plan for the different disciplines on the team.

Responsibilities:

· Conduct Design Thinking workshops with data scientists, data engineers and product managers to create digital products aligned to users' needs.

· Design user interface components and modules, aligned to Citibank corporate identity.

· Define Architecture Information for the different products.

· Develop UI mockups and prototypes that clearly illustrate the dashboards interaction

· Identify and troubleshoot UX problems though user testing to implement on future iterations, defined through A/B Testing and user testing.
March 2019 - November Colombia

BBVA

UX Visual Designer

UX and UI design of digital products following BBVA’s digital transformation strategy. Worked with Agile methodologies on projects such as:

New Public Website
http://www.bbva.com.co

Responsibilities:
• New information architecture structure.
• Re-design user flows.
• Minimize website depth from 11 to 4.
• Validate and visualize information according to TCR bank politics (Transparency, clarity and responsibility).
• Images, illustrations and icon selection to improve website accessibility.

From 1.6 million visits in 2017 to 2.1 million in 2018.
https://www.bbva.com/es/el-rediseno-de-la-pagina-web-de-bbva-colombia-impulso-las-visitas-de-clientes/

Vivienda Online
https://www.viviendaonline.bbva.com.co/madiva/cvol_mult_web_front_01/
The best South America EMCs
Nominated Q1
Top 3 EMCs more disruptive and innovative.

Responsibilities:
• User Research interviews.
• Benchmarking.
• Design user flows, mock ups and prototypes (InVision, Sketch).
• Define working methods that improve efficacy when delivering MVPs.
October 2017 - March 2019 Bogotá, Colombia

Citigroup

Data Visualization Designer

May 2016 - Colombia

Purple Media

Graphic Designer - Internship 6 months

June 2015 - December 2015 Northampton, United Kingdom

Archie´s S.A.

Graphic Designer

August 2013 - December 2014 Colombia

SANCHO BBDO

Junior Graphic Designer

December 2011 - May 2013 Colombia

Education

University Of Northampton

MA Graphic Communication

January 2015 - April 2016

Languages

English (Fluent),
Spanish (Native),

Awards

The University Of Northampton

Santander Scholarship

2015

Skills

Adobe Illustrator, Figma, Indesign, Interface Design, InVision, Photoshop, Sketch App, User Experience, User Research , Web Design,