Maria J Herrera
UX Designer
Auckland, New ZealandWork Experience
Citigroup
UX Designer & Project Manager
As a UX and UI designer I am part of the regional Data Management and Analytics Team for LatAm, of the Institutional Clients Group (ICG).
I design interfaces for internal data warehouses used for business intelligence within ICG. I work with Agile methodologies in a multidisciplinary team to develop a clear understanding of users' needs.
Through conducting Design Thinking workshops, we empathize, define the problem, ideate a solution, prototype and test the big data tools proposed.
Also, I work as project management and I am responsible for creating WBS for various projects we are currently working on. I am responsible for documenting the weekly executive updates and coordinating the project plan for the different disciplines on the team.
Responsibilities:
· Conduct Design Thinking workshops with data scientists, data engineers and product managers to create digital products aligned to users' needs.
· Design user interface components and modules, aligned to Citibank corporate identity.
· Define Architecture Information for the different products.
· Develop UI mockups and prototypes that clearly illustrate the dashboards interaction
· Identify and troubleshoot UX problems though user testing to implement on future iterations, defined through A/B Testing and user testing.
I design interfaces for internal data warehouses used for business intelligence within ICG. I work with Agile methodologies in a multidisciplinary team to develop a clear understanding of users' needs.
Through conducting Design Thinking workshops, we empathize, define the problem, ideate a solution, prototype and test the big data tools proposed.
Also, I work as project management and I am responsible for creating WBS for various projects we are currently working on. I am responsible for documenting the weekly executive updates and coordinating the project plan for the different disciplines on the team.
Responsibilities:
· Conduct Design Thinking workshops with data scientists, data engineers and product managers to create digital products aligned to users' needs.
· Design user interface components and modules, aligned to Citibank corporate identity.
· Define Architecture Information for the different products.
· Develop UI mockups and prototypes that clearly illustrate the dashboards interaction
· Identify and troubleshoot UX problems though user testing to implement on future iterations, defined through A/B Testing and user testing.
March 2019
- November
Colombia
BBVA
UX Visual Designer
UX and UI design of digital products following BBVA’s digital transformation strategy. Worked with Agile methodologies on projects such as:
New Public Website
http://www.bbva.com.co
Responsibilities:
• New information architecture structure.
• Re-design user flows.
• Minimize website depth from 11 to 4.
• Validate and visualize information according to TCR bank politics (Transparency, clarity and responsibility).
• Images, illustrations and icon selection to improve website accessibility.
From 1.6 million visits in 2017 to 2.1 million in 2018.
https://www.bbva.com/es/el-rediseno-de-la-pagina-web-de-bbva-colombia-impulso-las-visitas-de-clientes/
Vivienda Online
https://www.viviendaonline.bbva.com.co/madiva/cvol_mult_web_front_01/
The best South America EMCs
Nominated Q1
Top 3 EMCs more disruptive and innovative.
Responsibilities:
• User Research interviews.
• Benchmarking.
• Design user flows, mock ups and prototypes (InVision, Sketch).
• Define working methods that improve efficacy when delivering MVPs.
New Public Website
http://www.bbva.com.co
Responsibilities:
• New information architecture structure.
• Re-design user flows.
• Minimize website depth from 11 to 4.
• Validate and visualize information according to TCR bank politics (Transparency, clarity and responsibility).
• Images, illustrations and icon selection to improve website accessibility.
From 1.6 million visits in 2017 to 2.1 million in 2018.
https://www.bbva.com/es/el-rediseno-de-la-pagina-web-de-bbva-colombia-impulso-las-visitas-de-clientes/
Vivienda Online
https://www.viviendaonline.bbva.com.co/madiva/cvol_mult_web_front_01/
The best South America EMCs
Nominated Q1
Top 3 EMCs more disruptive and innovative.
Responsibilities:
• User Research interviews.
• Benchmarking.
• Design user flows, mock ups and prototypes (InVision, Sketch).
• Define working methods that improve efficacy when delivering MVPs.
October 2017
- March 2019
Bogotá, Colombia
Citigroup
Data Visualization Designer
May 2016
-
Colombia
Purple Media
Graphic Designer - Internship 6 months
June 2015
- December 2015
Northampton, United Kingdom
Education
University Of Northampton
MA Graphic Communication
January 2015
- April 2016
Languages
English (Fluent),
Spanish (Native),
Awards
Skills
Adobe Illustrator,
Figma,
Indesign,
Interface Design,
InVision,
Photoshop,
Sketch App,
User Experience,
User Research ,
Web Design,