Mahnoor Cheema

Multimedia Artist ▪ Illustrator

Islamabad, Pakistan
I’m a designer who specializes in Illustration and dabbles in Brand. My curiosity is driven by philosophy, and I try to find inspiration in all and everything around me. I'm a firm believer in "Less is More", though oftentimes I enjoy infusing different art styles together to create something that is unique.

One of my biggest irks is how the commercialization of “design thinking” reduces our understanding of the practice.

Work Experience

Al Ghurair Giga Pvt. Ltd

Creative Lead

Driving the design and creative aspects of a project from conception to delivery. Overseeing the creation of art elements, ensuring that the final product matches the original design concept.
Working closely with the creative team to plan and deliver a strategic vision for the projects, while developing ideas for advertising and promotional campaigns for both Giga Mall & Giga Group.
August 2021 - Islamabad, Pakistan

Al Ghurair Giga Pvt. Ltd

Visual Designer

Ideating creative ideas for Brand Identity Design as the principal Brand Identity Designer, and developed the Branding System for the Company and Multiple Company Projects including Goldcrest Highlife, Goldcrest Views, Defence Views, Dmall, Town Center Commercial and World Trade Center Pakistan.
Principal UI/UX Designer on all company websites including Giga Group, Giga Mall, Pardesea, Pardescity, Dmall, Al Ghurair Giga Pvt. Ltd.
Social Media Marketing Designer on multiple social media marketing campaigns for Giga Mall and multiple Real Estate projects under the belt of Al Ghurair Giga Pvt. Ltd
August 2019 - August 2021 Pakistan

International Rescue Committee

Consultant Graphic Designer

Worked on developing and designing the Brand Identity System for the project "MASAWAT - a game for Gender Equality", which included Branding, Stationery Design, Illustrated Patterns & Poster Designs, Collateral, Booklets & Game Guide Design.
Designed the Mobile App and Website for the project in collaboration with the external development team.
January 2020 - March 2020 Pakistan

TEdx

Visual Identity Design Consultant

Worked as the Visual Identity Design Consultant for TedxIslamabad - "Our Shared Future".
Responsibilities included creating the Visual Identity theme for the event across social media and print media platforms while closely communicating with both social media and design teams.
September 2019 - November 2019 Pakistan

Wizkon Innovations Pvt. Ltd

Senior Illustrator

Worked as the Illustration Team Lead, while also managing all design-based tasks.
Ideating creative ideas for Brand Identity Design as the principal Brand Identity Designer, and developed the Branding System for the Agency.
Principal UI/UX Designer on all agency websites and sub-agency website designs including Wizkon Innovations, Montviro, Struxive, Liminarch, and Fintial Pvt. Ltd.
Social Media Marketing Designer on multiple social media marketing campaigns.
Managing and mentoring interns during summer internship programs.
May 2018 - August 2019 Pakistan

Education

Foundation University Islamabad

Bachelors of Computer Arts

Majors In Animation & Illustration.

Bronze Medal with 3.6 GPA
Distinction Awards
Merit Certificate
Multiple Scholarship Awards
September 2013 - September 2017 Pakistan

Languages

English (Fluent),
Urdu (Native),
Japanese (Conversational),

Awards

National Digital Design Conference

Live Design Challenge Winner, Designer of the Year 2019

2019

Skills

Animation, Branding, Calligraphy , Character Design, Design Thinking, Illustration, Print Design, Social Media, Strategy, Typography, UI/UX, Visual Design, Visual Identity, Visual Identity Design,