Maheen Fatima

Marketing Communication Designer

Faisalabad, Pakistan
Proactive solution provider

Work Experience

Interloop

DM Marketing/ Head Designer - Socks and Socks - IL Holdings

Develop a complete corporate identity includes logo designing, typeface, logo colors, website layout, typography, business cards, letterhead, brochures, handheld items, and other print media.

Worked on sustainable branding based on the business model followed by the company that includes brand name, logo & colors, promise, personality, story, association.

Establish a concept store against the brand Wolfpack and SoxBox to run an initial setup.

Create a website to build our corporate image and to expand our roots globally.
January 2021 - Present Pakistan

Interloop Limited

Concept Designer - Interloop Limited - Adidas

Develop cads on different concepts based on the sustainable campaign of the brand (stan smith adidas)

Develop ideas for brand's head to toe concept (mainly of dying techniques) presented in trade fair (Germany).

Support the brand by bringing them a clear insight on the differences between different dying techniques and their outcomes.

coordinator between the brand and R&I dept. to market the sustainable concepts through compelling and cohesive material communicating the concept in the best possible manner.

achieving annual sustainability objectives e.g. compliance management for the required certification.
March 2019 - December 2020 Pakistan

Interloop Limited

Corporate Communication Designer - Interloop Limited

Creating visual concepts for Public relation campaigns and signage.
Actively develop content for presentations based on Sustainability that can be used in public forums.

Improve and develop a smart corporate profile that includes expansion plans, facts & figures along with the history of organization.

Collaborate with cross-functional teams to develop data for social media adds and for internal magazine.

Involves in the development of annual Sustainability report..
February 2018 - February 2019 Pakistan

Interloop Limited

Communication Designer R&I - Interloop Limited

Designed and developed graphic content for a range of clients globally, including print and digital ads, brochures, and infographics.

Create a Catalog based on innovative products to display at Global Innovation Summit (Turkey)

Organize exhibitions and Trade shows booths for diverse platforms to promote innovations.

Focused on creative briefs for innovations and Patents.
October 2016 - Faisalabad, Pakistan

Education

National Textile University

Textile design and technology

course includes textile design, spinning, weaving, knitting, architecture, technical drawing, photography
September 2012 - September 2016 Pakistan

Skills

Content Writing, Digital Marketing, Pro-active Communication, Strong Interactive Power, Visual Story Telling,

Company profile, Corporate identity, Branding,

brand story, association, theme, logo, colors, corporate profiles, presentations,

innovation booklet, 2020 sparks, I-insights

three booklets with diverse concepts.

Business stationary,

visiting cards, e mail signatures, letter heads, employee cards,