Perhaps being born and raised in a place that has always been called "The cradle of civilization" - The land that gave the world very first alphabet - has been always my inspiration.

As a senior Arabic graphic designer, I adore the Arabic language, my native tongue. What’s more, I am very interested in the various ways it is used in the advertising industry, and finding the best possible way to present this language in an advertisement as always been one of my major concern especially nowadays, where, for instant, all advertising campaigns are first written in foreign languages - English it is in this part of the world - and then translated into Arabic, this process in many cases distorts the beauty of the words and sometimes the main idea might get lost in translation. Being involved in this industry I always strive to present Arabic in the best way possible.

Experience supported by enthusiasm got me involved in advertising, when it comes to 'Arabisation.' I believe I have been through all the difficulties, problems, and misunderstandings that may occur in this process (Arabic Fonts, Arabic Software, Arabic Operating Systems, Right-to-left Layouts, Translations, Compatibility, File Formats, Concepts Cultural Translation, Logo Adaptations, Calligraphy, Pre-printing and Printing Process .... etc.)

My experience lays in having been involved in many multilingual advertising campaigns, and in the whole process from brainstorming to final printed product. The strong Arabic background supported by fluency in English, both play a major role side by side with a technical software experience and Arabic compatibility.