Luke Duggan

Creative Director - Writing / Art / Design / Strategy

New York, NY, USA
An award winning Creative Director on the best global brands for the past 20 years. Originally from Sydney, Australia, currently in New York City. My career spans the biggest (and smallest) advertising agencies, making cool stuff with filmmakers, photographers, designers, gamers, musicians, athletes and artists. I’ve been the Lead Art Director and Writer on dozens of successful pitches, worked for a museum, and aim to create positive change through emotive, culturally relevant, human experiences. All with a little humor chucked in the mix.

Work Experience

Advertising And Design Freelance

Senior Art Director / Creative Director / Designer / Writer

Apple | Crispin Porter Bogusky | World Wide Mind | The Many | Iris | Ikon | The General Store | ODD | Yakusan | Mona, Museum of Old and New Art | VMLY&R | AKQA | R/GA | Media Arts Lab | TBWA | M&C Saatchi Sport & Entertainment | Host Havas | WiTH Collective | BWM Dentsu | Special Group
July 2017 - February 2021

160over90

Associate Creative Director

Creative Lead on Team Visa Paris Olympics 2024
Other major clients include MLB, art director of 2023 Spring Training
Creative lead on Invesco QQQ, NCAA, Legacy Classic with Michael B.Jordan, 100 Black Men of Atlanta, Arizona University.
September 2021 - March 2023 New York, New York, United States

Apple

Art Director

Art Director at Apple Music and Apple Pay. Helped launch Apple Music Up Next Maisie Peters to the No 2 position on the UK charts behind Kanye.
Launched Apple Gift Card campaign for the Holiday Season.
Designed layouts for Apple TV.
March 2021 - September 2021 California, United States

Crispin Porter + Bogusky

Art Director

July 2021 - February 2020 Boulder, Colorado, United States

World Wide Mind

Creative Director/Art Director

March 2020 - Present Venice, California, United States

The Many

Art Director

February 2020 - March 2020 Pacific Palisades, California, United States

ODD London

Creative Director/Art Director

November 2019 - January 2020 Sydney, Australia

Mona - Museum Of Old And New Art

Art Director

Art Director at Hobart’s MONA the world’s highest-ranking modern art gallery by Lonely Planet - beating New York’s MoMA and London’s Tate Modern.
August 2019 - November 2019 Australia

Media Arts Lab / TBWA

Art Director

Helped Apple win Cannes Lions Creative Marketer of the Year in 2019 by allowing millions of Thai grandmas to share morning greetings in the color of the day shot on iPhone. Including fantastic footage of female Thai boxers and foot volleyballers.
Singapore, Singapore

M&C Saatchi S&E

Creative Director/Art Director

Celebrated the rise of 400,000 young women cricketers across Australia.
September 2018 - October 2018 Sydney, Australia

Special Group

Art Director

Art Directed a touching national campaign for Uber drivers, with an Iranian refugee finding his safe haven, and a Maori grandmother power lifter with dreams of competing at the Tokyo Olympics.
July 2017 - September 2017 Australia

Enigma Communications

Art Director

Landed Sydney Water and NSW Transport accounts.

Creative Director on NIB and Newcastle Knights Rugby League.

Oversaw the redesign of Mojo Homes and MacDonald Jones Homes.

Sold 30,000 patches of grass that had soaked up 30 years of blood sweat and tears of the Newcastle Knights Rugby League team.
May 2015 - July 2017 Australia

Arnold Furnace

Art Director

Senior Art Director / Oversaw major projects for Jack Daniel’s, Volvo, Peugeot, Nature’s Own, Skins, Electrolux, HP, Schweppes, P&G, Hamilton Island, Smart Traveller, created an Effie winning campaign called Nicabate Path 2 Quit for GlaxoSmithKline.

Pushed and helped athletes reach their peak performance by growing the Skins range of Compression wear from a small Australian company to a global sensation.

Selected In D&AD’s '100 Ways to Create a Great Ad' by Tim Collins for Skins sportswear.

Worked with the Australian Rugby Team to ‘welcome’ the fearless NZ All Blacks into Australia.

Creative Directing the Nature’s Own Vitamin campaign with British Survivalist making it Australasia’s No 1 Multivitamin company.

Built the world’s first crowd sourced bar for Jack Daniel’s with hundreds of people contributing their skills, all for the love of a whiskey and a 164 year old man named Jack. Putting Jack Daniel’s back on the top of the rankings of being Australia’s number 1 Whiskey.
March 2006 - April 2015 Australia

FNL Communications

Art Director

Art Director / Learnt the skills needed to create award winning ads for clients such as Sony, Country Energy, Guinness, and Harley-Davidson.
August 2002 - November 2005 Australia

DDB

Art Director

February 2002 - August 2002 Sydney, Australia

McCann Erickson

Art Director

February 2000 - September 2000 Sydney, Australia

Saatchi & Saatchi

Art Director

February 1998 - March 1998 Sydney, Australia

Education

KvB College Of Visual Communication

Diploma of Graphic Design

Graphic Design, Marketing and Branding, Advertising, Communication, Adobe Photoshop, Illustrator, Storyboards, Illustration, Photography (Film & Digital) Copywriting.
March 1996 - November 1997 Australia

Award School

Certificate

Top Ten student at Australia’s largest advertising school.
In the years to come I’ve been a tutor of AWARD School students four times sharing what I’ve learned from The Greats.
March 1998 - June 1998 Australia

Languages

English (Native),
Mandarin Chinese (Beginner),
Japanese (Beginner),

Awards

Diemen Awards

Grand Diemen, Advertising - Mona Foma 'Air Mofo'

2020

Diemen Awards

Finalist x 4 Integrated, Social, POS, Art Direction - Moo Brew 'Belgian Pale Male'

2019

B&T Awards

Finalist Best TV

2019

Reggie Awards

Bronze - Jack Daniel's 'The Bar That Jack Built'

2015

AWARD Awards

Bronze x 2 - Jack Daniel's 'The Bar That Jack Built'

2015

Ex Awards

Best Single Market Event – Consumer - Jack Daniel's 'The Bar That Jack Built'

2015

AWARD Awards

Bronze x 2 - Jack Daniel's Tennessee Honey - Bees

2015

Communication Arts

Typography Annual Advertising - Peugeot

2012

AIMIA Awards - Australia Interactive Media Association

Effectiveness Award - Nicabate Path 2 Quit

2011

Communication Arts

2011 Advertising Annual (Posters) - Peugeot Xrays

2011

Communication Arts

2011 Typography Annual (Advertising) - Skins Cheat Legal

2011

Clio Awards

Print Campaign Bronze - Peugeot Parts

2010

Effie Awards - Effie Worldwide

Healthcare Silver - Nicabate Path 2 Quit

2010

New York Festivals Awards

2010 Silver World Medal x 2 Print/Poster (Automotive) - Peugeot 3D Sat Nav

2010

New York Festivals Awards

2009 Gold World Medal x 2 Print/Outdoor: Apparel (Clothing/Footwear, etc.) - Skins Uneven Playing Fields

2009

Asia Pacific Advertising Festival (AP AdFest)

2 Silvers Print/Outdoor Lotus

2009

Communication Arts

2008 Advertising Annual (Consumer Magazine Ads) - Skins She

2008

London International Awards

Gold (Print Illustration) - Radiator Wetsuits

2008

British Design & Art Direction (D&AD)

Professional Award (In Book) - Skins Uneven Playing Fields

2009

Cannes Lions

Finalist Film - Solo Strong

2009

The One Club

Shortlist Film - Solo Strong

2009

London International Awards

Silver Outdoor - Slazenger Mushroom Cloud

2007

Cannes Lions

Bronze Outdoor - Sony Notes

2003

AWARD Awards

Bronze Outdoor - Sony Notes

2003

INTERNATIONAL PHOTOGRAPHY AWARDS (IPA)

International Photography Awards Honorable Mention, Landscape Photographer of the Year - 'Twisted Tree Ala Moana' 2023

Skills

Ai Generation, Art Exhibits, Copywriting, Cultural Insights, Digital, Events, Experiential, Google Suite, Ideation, Illustrator, Keynote , Leadership, Marketing And Branding., Photography. , Photoshop, Project Management, Set Design, Social Media, Storyboards,

INTERESTS

People, Art, Film, Fashion, AI,
Documentaries, Comedy,
Business, Sport, Health, Technology, Games, Writing, The Earth,
What makes us tick.