Luisa Vidales Reina
Graphic designer
Mexico City, Mexico
5560793372
luisavidalesreina.com
HI! I’m a designer and illustrator from Mexico City, where I also currently live. I have a BFA in Graphic Design from Universidad Iberoamericana.
Constant experimentation and exploration are driving forces for me; I’m interested in researching from the perspective of a multiplicity of disciplines. Through analysis, experimentation and integration, I strive to achieve a transdisciplinary understanding.
During university, I did volunteer work at Museo Tamayo Arte Contemporáneo, where I designed the visual identity for its archive branch Archivo Tamayo. Furthermore, I did studio photography for its archive, and collaborated in summer workshops for children.
Caring for the environment is important to me; last year, I worked part-time at an NGO for nature conservancy.
Constant experimentation and exploration are driving forces for me; I’m interested in researching from the perspective of a multiplicity of disciplines. Through analysis, experimentation and integration, I strive to achieve a transdisciplinary understanding.
During university, I did volunteer work at Museo Tamayo Arte Contemporáneo, where I designed the visual identity for its archive branch Archivo Tamayo. Furthermore, I did studio photography for its archive, and collaborated in summer workshops for children.
Caring for the environment is important to me; last year, I worked part-time at an NGO for nature conservancy.
Work Experience
User Interviews
Illustrator
January 2024 saw the launch for the re-design of some sections of User Interviews: Fresh Views (blog) and Awkward Silences (podcast).
I made a series of textures, representatinves of the investigation methods that this company uses for research: a mixed method.
This implied developing multi-layered textures.
One of User Interviews’ requisites was the use of analog materials, to go against the digital look of tech companies.
era el uso de materiales análogos, algo poco visto en las empresas de tecnología. Therefore, the textures are made in gouache, color pencils, oil pastels and watercolor on paper.
Once scanned, the textures were intervened by Olivia Whitworth, who drew on top of them. The final aesthetic reflects the creative direction established by Katryna Balboni and Holly Holden: a collage made of layers that represent the mixed method for research, as well as a combination between analog and digital.
I made a series of textures, representatinves of the investigation methods that this company uses for research: a mixed method.
This implied developing multi-layered textures.
One of User Interviews’ requisites was the use of analog materials, to go against the digital look of tech companies.
era el uso de materiales análogos, algo poco visto en las empresas de tecnología. Therefore, the textures are made in gouache, color pencils, oil pastels and watercolor on paper.
Once scanned, the textures were intervened by Olivia Whitworth, who drew on top of them. The final aesthetic reflects the creative direction established by Katryna Balboni and Holly Holden: a collage made of layers that represent the mixed method for research, as well as a combination between analog and digital.
September 2023
- November 2023
United States
FMCN
DESIGNER
Main tasks:
- illustration
- banner design
- schedule design
- flux diagram design
- project collateral update and maintenance
- icon design
- photo edition
- infographic design
- PowerPoint template design (e.g. diploma, deck for workshop)
- design for social media
- illustration
- banner design
- schedule design
- flux diagram design
- project collateral update and maintenance
- icon design
- photo edition
- infographic design
- PowerPoint template design (e.g. diploma, deck for workshop)
- design for social media
January 2023
- January 2024
Mexico
Estudio María Marín De Buen
Designer
- Diseño de flyers para redes sociales (Armario Comunal, Galería Karen Huber)
- Diseño editorial (Arquine)
- Diseño de exposición
- Diseño editorial (Arquine)
- Diseño de exposición
July 2022
- October 2022
Mexico City, Mexico
Taller Abierto De Arquitectura Y Urbanismo
Visual Designer
Main tasks:
- Branding and editorial design (presentation deck)
- Studio photography (materials, samples, models)
- Branding and editorial design (presentation deck)
- Studio photography (materials, samples, models)
March 2022
- May 2022
Mexico
Aire Libre Running
Jr. Designer
- Adaptación y diseño de flyers de eventos para compartir en redes
- Diseño e ilustración de etiquetas para bloqueador, bronceador, after-sun y repelente de insectos
- Diseño e ilustración de invitación para el spa
- Mantenimiento de diseño de menús para restaurante
- Rediseño de menú de spa
- Diseño de diploma editable para RRHH
- Diseño de brochures para tianguis turístico
- Atención al cliente en redes sociales / community manager
- Diseño e ilustración de etiquetas para bloqueador, bronceador, after-sun y repelente de insectos
- Diseño e ilustración de invitación para el spa
- Mantenimiento de diseño de menús para restaurante
- Rediseño de menú de spa
- Diseño de diploma editable para RRHH
- Diseño de brochures para tianguis turístico
- Atención al cliente en redes sociales / community manager
June 2021
- January 2022
Mexico City, Mexico
Paper Date Co.
Illustrator & Designer
Illustration and design for digital greeting card collection.
September 2020
- January 2021
Hyderabad, India
Museo Tamayo
Graphic Designer and Photographer
Branding for Archivo Tamayo
Product photography (archive)
Digital photo retouching
Product photography (archive)
Digital photo retouching
July 2019
- June 2020
Mexico City, Mexico
LVMH - Benefit Cosmetics
Graphic Design Intern
- Internal editorial design eg. invitations, posters
- Event planning eg. new product trainings
- Instagram posts and stories
- YouTube channel branding
- Event planning eg. new product trainings
- Instagram posts and stories
- YouTube channel branding
July 2017
- December 2017
Mexico
Education
Universidad Iberoamericana
Licenciatura en Diseño Gráfico con sub-sistema en Artes Visuales / Bachelor's degree in Graphic Design with a minor in Visual Arts)
January 2014
- Present
Mexico
Colegio Alemán Alexander Von Humboldt Campus Xochimilco
Preparatoria / High school
Graduada del Abitur (sistema de preparatoria alemana) con un promedio de 2.3, y del CCH (sistema de preparatoria mexicana) con promedio de 8.4.
Graduated from the Abitur (German high school system) and from the CCH (Mexican high school system) with a point average of 2.3 (Abitur) and 8.4 (CCH).
Graduated from the Abitur (German high school system) and from the CCH (Mexican high school system) with a point average of 2.3 (Abitur) and 8.4 (CCH).
August 1996
- June 2013
Mexico
Languages
Spanish (Native),
German (Fluent),
English (Fluent),
French (Conversational),
Italian (Beginner),
Skills
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Branding,
Collage,
Editorial Design,
Illustration,
Keynote ,
Linocut,
Packaging,