Optimal dimensions 3200 x 410px
On The Web
Work Experience
- Creative / Senior DesignerAI Arquitectura De Interiores — Mexico
- Freelance —
- Creative DirectorAI Arquitectura De Interiores — Guadalajara, Mexico
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About
I'm industrial designer, Cuban expat, living in Mexico and in the US. As many industrial designers I know, I certainly do more of any other design than industrial per se. I have imposed a regime to try to keep thinking industrial while doing advertising or interiors. My stand-by mode is automaticall…
Read MoreDesign Language
I like to conceptualize deeply. I have always thought that a very good concept survives the toughest trials, even a moody client (or boss). I enjoy creating stories around the design problems and to solve them in an articulate way. The end resembles the initial discourse.
I will always recall:
All the design problems start up as a mess and you will always want to try to find the end of the roll even before understanding how tangled it is. Start by getting a clear lead and follow it avoiding the always tempting shortcuts.
Member Since: July 10, 2010
