Lucy Guernier

Brand Designer | Print Specialist

Work Experience

Freelance

Brand Designer

- Conceptual brand development, design and rollout for creatives, start-ups, and individual B2B and B2C companies.
- Editorial design and rollout - key projects include She Shoots Film, a 112pp independent magazine on women in film photography
- Packaging design and rollout - key projects include Merineo; a functional baby brand with health benefits
November 2010 - Present New Zealand

Hoyne

Freelance Graphic Designer

November 2018 - February 2019 Melbourne, Australia

Caramel Creative

Graphic Designer

- Conceptual brand development, design and rollout for start-ups, B2B and B2C companies such as contemporary funeral home, Chapter House, Suzuki Motorcycles and Brandon Park Shopping Centre
- Art direction on photo and video shoots
- Campaign creation and rollout for property clients across residential and house & land.
November 2016 - July 2018 Australia

Stolen Publications

Creative Director

Stolen is an independently produced and internationally distributed bi-annual publication promoting analogue artists from around the world.

It has grown to four 120-page hardcover books, distributed globally. A celebration of all things hand-made, Stolen has collectively published over 250 artists from across 40 countries, and continues to support analogue artists and their art.

- Brand and visual identity
- Photoshoot styling and creative direction
- Publication design and art direction
- Packaging and point of sale
- Digital design for website and EDMs
- Production co-ordination
- Sales, marketing and social media management
- Logistics and distribution
February 2013 - August 2017 Australia

Cassette

Print Specialist & Project Manager

Promoted to Print Specialist & Project Manager - Hong Kong
November 2014 - December 2015

One-half of the founding team of Cassette’s first international office in Hong Kong, successfully establishing a specialty print agency to supply new local and existing Australian clients.

- Business setup and development
- Project management
- Design, finished art and pre-press
- Strategy, development and execution of premium product range
- Marketing for internal communications including initiation and execution of Cassette Print credentials
- Supply chain setup and ongoing management

Key clients I worked with were: Hugo Boss, Xero, Sneaker Freaker, Compass Group, Design is Kinky

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Promoted to Senior Account Manager
June 2012 - December 2015

As Senior Account Manager, I executed local and national print campaigns, created and presented print strategies for specialty, signage and point of sale items, and also developed and innovated internal marketing tools for the print department.

- Creative ideation and print strategy for key clients including Nike Pacific, Lion and Rooftop Cinema
- Product innovation and development
- Marketing for internal communications including creation and execution of stationery and stock samplers
- Project manager, copy writer and asset manager for Cassette Print website
- Client, budget, and time management

Key clients I worked with were: Nike, Etsy, Lion, Gorman, Cadbury, Frank Body, Jayco, Savills, PZ Cussons

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Account Manager
March 2011 - June 2012

- Creative conception and print strategy for key clients
- Initiated client education through the creation of a ‘File Setup’ document
- Project Manager, editor and creative director for Living Melbourne magazine – producing four editions over the space of a year.

Key clients I worked with were: New Balance, Russell Athletic, The GPT Group, Westfield, Rooftop Cinema, Myer
March 2011 - December 2015 Melbourne, Australia

Education

Massey University

Bachelor of Design

2007 - 2010 Wellington, New Zealand

Skills

Editorial Design, Print Design,