Design with an attitude
–

Humans are unique and often quirky. Why should visual communication be any less original than the humans it represents? Design should have an attitude.

Typography and lettering are obsessions for me. Early teachers installed in me the Bauhaus philosophy of “form follows function” and “legibility, above all else”. Coming from a Graffiti-background that was hard to accept at times. Later mentors showed me how to focus on originality and expression by deforming letters and drawing them by hand. Some rules have to be broken now and then.

Finding the right balance between these two ways of thinking to me is the challenge and the whole point. There are no simple, dogmatic one-fits-all solutions. Each project has its unique audience and goals. Finding the right visual language for each project is my main motivation because I believe this uniqueness is precisely what makes you stand out to the right people even in a crowded space.