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When looking at a word –before reading it– I first see its shape as an image. It might look jagged or smooth, heavy or airy. By using different design ideas this can be manipulated further. A word can be turned into an icon, letters can blend in with an illustration, they can be transformed into something new. T… Read More
When looking at a word –before reading it– I first see its shape as an image. It might look jagged or smooth, heavy or airy. By using different design ideas this can be manipulated further. A word can be turned into an icon, letters can blend in with an illustration, they can be transformed into something new. The word might now confuse the reader because it contradicts what it says. The illustration of the word could also make its original meaning stronger by adding another layer to it.

This can be used creatively for brands who want to innovate communication with their audience. Lettering can highlight meanings within a sentence. How you see a word will influence its message. Similar to how the voice of a singer changes the character of the words that you hear. Sometimes in this way a word can be art. Read Less
  • Junior art director
    Diestro — Barcelona, Spain
  • Junior Art Director
    Inocuo The Sign — Barcelona, Spain
  • Art Director, Illustrator
    Lucas Stolz — Barcelona, Spain
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