Luca Armari

Senior Art Director / UX & UI Designer

Milan, Italy
My name is Luca Armari, I’m a multidisciplinary designer and Art Director
based in Milan. Since 2001 my passion and my career run on the same path.

I always try to put myself into any kind of project, I consider myself professional and enthusiastic.
My aim is to craft appealing and elegant solutions, with good design and a big focus on how to activate users through research, analysis and a consistent creative strategy.

I’ve started working in small design studios where I learnt the basics then I moved to Online & Digital Communication agencies exactly when this market was taking its first steps.
Through the years I’ve been able to change my skin several times as the digital world was growing. 15 years ago you had to make your creative shine into very small spaces, remember 468x60 flash banners? Then came the social media. And smartphones.
Goal is still the same, to make users satisfied.

Today I'm Head of Design at Ovosodo, a web and design agency of Zucchetti International Group.

Work Experience


Head of Design

Concepts, UX & UI for responsive websites, mobile apps and self ordering/
checkout kiosks - all process steps, from project research and analysis to
final design, through the various wireframes phases. UI prototyping and
micro animations with inVision / Adobe XD for user testing.

Client List. Autogrill, Cremonini Group, Burger King, Harken USA, Istituto
Europeo di Design, Tiffany USA, Zucchetti Group, Sodexo
January 2015 - Present Italy

Plan-Net Group Italy

Senior Digital Art Director / Design Supervisor

Working as Art Director and Design Supervisor for clients such as IKEA, Johnson&Johnson's, Banca Intesa, Sisal, mostly on digital fields.
September 2011 - December 2015 Milan, Italy

Profero Srl

Senior Digital Art Director

Working as Art Director and Design Supervisor for clients such as IKEA, Samsung, Betfair, Johnson&Johnson's, Lufthansa, Nike, D&G, Fastweb, Action Aid and many others, mostly on digital fields.
January 2003 - September 2011 Milan, Italy

Perseu Group

Art Director

June 2001 - November 2002 Milan, Italy


Art Director / Graphic Designer

Freelance works on different field, mostly about music projects.
I created stuff for clients like Warner Music Italy, V2 Records, Eclectic Circus Records and many others.
2003 - Milan, Italy


Liceo Artistico Caravaggio

1994 - 1999 Milan, Italy

Ateneo Creativo

I created my first real campaign for ATM (Milan Public Travel Service) covering all Milan area.
2000 - 2002 Milan, Italy


Italian (Native),
English (Advanced),


Art Directors Club Italiano

Bronze for an IKEA project



Animation, Art Direction, Creative Strategy, Graphic Design, Illustration, Print, UI Design , UX Design, Webdesign,