Lubov Soltan

Product Designer

Vancouver, British Columbia, Canada
Passionate UI/UX, Brand designer and Illustrator with extensive experience across non-profit, tech and financial sector and background in Fine Arts.

Using critical and innovative thinking and communication as a driving force while mindfully and attentively solving problems.

Self-motivated and inspired by other people and ideas, welcome every chance to learn and improve my craft.

Work Experience

TZOA Inc

Product Designer

March 2021 - British Columbia, Canada

UI/UX/Brand Designer

Joining multidisciplinary team to work on building an innovative savings financial app.
• Conducted quantitative and qualitative user and market research
• Performed a!nity diagramming sessions with design team to synthesize findings
• Documented and presented key findings to the team and stakeholders
• Created personas, user stories, user flows, low and high fidelity wireframes
• Used interactive prototypes to present design to stakeholders and during user testing
• Created brand identity and working on design system
• Creating accessible mobile user interfaces using Figma
• Communicating with developers to ensure correct design implementation
March 2020 - Present Ontario, Canada

Freelance

Graphic Designer, Visual Designer Illustrator and Artist

• Significantly improved brand image and attendance for 4 international tech conferences by producing custom brand identities and experiences. Handled all composition, color schemes, illustration, typography, character design, web and printed marketing materials, web layout and speaker gifts.
• Achieved consistent look and feel across multiple products designed for tech start-ups, such as brand identities, stationery, wireframes, web and print illustrations, mobile/web UI, presentation decks, marketing assets and newsletters.
• Created wide variety of digital illustrations, paintings and graphic drawings.
March 2014 - Ontario, Canada

Gaida

Branding designer, Visual designer, Illustrator

• Achieved consistent look and feel across multiple products, such as brand identities,stationery, wireframes, web and print illustrations, mobile/web UI, presentation decks, marketing assets and newsletters.
• Created wide variety of digital illustrations, paintings and graphic drawings.
• Participated in UX process (user research, user interviews, market research).
April 2018 - Ontario, Canada

Nutmeg Soccer

Brand designer, Graphic designer

• Improved brand perception and engagement on social media by re-designing brand identity while managing to keep it recognizable and familiar.
• Playing active role in marketing campaigns, research, website development.
January 2018 - Ontario, Canada

ArtBis

Graphic Designer

• Initiated collaboration between teams that allowed to solve creative problems and efficiently complete print tasks.
• Streamlined production of signage and custom stationery by collaborating with technical team.
• Improved client retention and satisfaction by producing 8-10 various creative designs with attention to detail and quality on a daily basis according to print specifications and clients’ brand identity.
• Eliminated errors in print up to 97% by proofreading and using best prepress practices.
August 2012 - December 2013 Belarus

Yanka Kupala State University Of Grodno

Designer

August 2010 - July 2012 Grodno, Belarus

Education

Yanka Kupala State University Of Grodno

Bachelor of Fine Arts

• Graduated in top 3 of my class driven by my passion to develop artistic and design skills.
• Landed a Graphic Designer job after graduation at the University.
September 2005 - July 2010 Belarus

Languages

Russian (Native),
English (Conversational),

Skills

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe XD, Affinity Designer, Affinity Photo, Brand Identity, Color Theory, Composition, Digital Art, Figma, Fine Arts, Graphic Design, Graphic Tablet, HTML/CSS, Illustration, Inkscape, InVision, Jira , Keynote , Layout, Layout, Mockups, Power Point, Print Design, Sketch, Traditional Art, Typesetting, Typography, UI, User Testing, Ux, UX Research, Visual Design, Web Design, Web Graphic Design, Wireframing, Zeplin,