Design is my motivation. Through my education I have learned to combine typography, images, symbols, color in a composition to create a powerful message; always giving my best through this learning process to become more efficient, to be able to solve problems and overcome obstacles that can occur while creating a project.
People are the starting point in my design process. Who is the audience and what is the best way to communicate with them? How can I get their attention with my work? Following the concept, the design is brought to life with the right software. It is important to stay up to date with technology and innovative software like the Adobe Suite. The next step in the process is to put the ideas together and have the client or team evaluate the design. To finalize the process I incorporate the feedback into the design. My goal is to develop into a professional, to love what I do and enjoy the process. I am working towards my goal, it is continuous; every step along the way is another opportunity to learn. My purpose is to do things differently, not to be afraid of challenges and to experiment with new ideas. Paula Scher once said, “The thing that is most to be feared, is doing the same thing over and over again.” I want my work to be unique and not to be afraid of changes. I want to be able to give my audience a different perspective from what they see every day.