Independently helping businesses become extraordinary by providing clarity, direction and focus. The “U” stands for you, me and the universe because we’re all in this together.
CREATIVE DESIGN MARKETING
LiveWell 1440
• Marketing strategy, web design and development. LiveWell 1440 came to me in need of help building their website and figuring out strategy for driving traffic. I took them through an assessment and positioning exercise, helped edit and re-write content, designed and directed the development of their new website. www.livewell1440.com to be launched at the end of January 2016.
Resitrader
• Marketing strategy, collateral, web design/ development, and software UI/UX and design. A brilliant concept to begin with Resitrader came to me for help with their creative and marketing needs and the design of their online trading platform. After their first pilot at the end of December and beginning of January the overall consensus has been extremely positive. www.resitrader.com
“We continue to receive compliments even after the Pilot. Today we learned people are talking about our platform outside of work. One user told a friend at a large bank that he feels Resitrader's software is "beautifully designed and intuitive." In fact, the design seems to be universally admired…”
Taproot/Grades of Green Annual Report
• Caring for the planet is very dear to my heart so I took on the Grades of Green annual report probono project as the account director. After assembling a brilliant group of volunteers –from a strategy analyst, photographer, graphic designer, copywriter, project director, and marketing manager I spearheaded a series of discovery meetings and directed the overall creative and content direction.
“Loretta, The report is complete and looks beautiful. We are forever in your debt!…”

INTERTHINX, INC. | Agoura Hills, CA
Leading national provider of comprehensive risk-mitigation solutions focused on mortgage fraud, collateral risk and valuation, regulatory compliance, forensic loan audit services, loss mitigation and loss forecasting.

CREATIVE DESIGN MANAGER
Manage major integrated creative marketing initiatives across 5 business verticals from concept, design to implementation. Through creative direction continue to partner with varying sized teams comprised of senior-level executives, marketing managers, tradeshow vendors, print vendors, web developers, product managers, video producers and motion graphic artists. Develop highly creative brand strategies and customer experiences that established INTERTHINX as the market leader in risk mitigation.
• Played key role in Interthinx winning the “2014 Lasting Impact Award” from Mortgage Technology for the Mortgage Fraud Risk Report by taking the report from a single page pdf to an online experience. (mortgagefraudriskreport.com).
“Loretta has been an invaluable asset during her years at Interthinx and was instrumental in helping to create the brand that Interthinx became during that time. Creative, top-notch quality, insightful, with out-of-the-box thinking - all traits reflective in her work that made it all so valuable to the organizations success!”
• Developed marketing strategy and overall visual direction for 2013/2014 push with the Interthinx Loan Review Solutions vertical leveraging multi channel touch points; series of landing pages tied together via online and offline advertising, automated drip campaign, interactive multimedia demos and collateral. Initiative was monitored for success by form submissions and live conversations.

Successful independent full-service strategic branding and multimedia marketing firm specializing in concept-to-completion development of customized, high-impact creative solutions that won accounts, raised brand profile and drove revenue.

OWNER/CREATIVE DIRECTOR/GRAPHIC DESIGNER
Established, owned, operated firm producing 120+ projects per year (corporate ID packages, brochures, websites, print/online ads, tradeshow graphics, motion graphics, etc.) for variety of small- to-large businesses (AMGEN, CONTINENTAL AIRLINES, CYRANO SCIENCES, LESCHER MARKETING, MCGRAW HILL, TOYOTA, etc.) and pro bono clients (FREE ARTS FOR ABUSED CHILDREN). Managed $40,000- to $2 Million-project budgets, ensured highest possible standards for quality and time-/cost-efficiency were met. Grew business by 60% per year in each of its first 3 years, and by an average of 30% each year thereafter. Select client/project highlights:



LJU DESIGN | Select client/project highlights

• DMX MUSIC, Inflight Division: American Airlines Presentation | 2004
Played key role in securing $14 Million account by creating multi-level sales presentation and proposal materials featuring print advertising and collateral, custom audio, video and non-traditional opportunities (branded CD/DVD compilations and brand placement). Completed project in 3 weeks.

• FREE ARTS FOR ABUSED CHILDREN: Special Event Promotional Collateral | 2004
Executed concept-to-production (including illustration) of compelling promotional collateral (posters, invitations, event program with print advertising components) that attracted sold-out attendance, created a waiting list, and delivered $3 Million in funds. Completed all pieces in 1 month.

• TOYOTA MOTORS: Toyota Fleets Product Reveal Events | 2003
Created, developed, wrote and produced innovative collateral to showcase events, including daily “newspaper” with photos and written features delivered to participants’ hotel rooms.

• MSMUSIC PRODUCTIONS & CITADEL: Corporate Logo Design, Album/CD/DVD Cover & Packaging Artwork | 2002 – 2005
Designed 14 album covers, CDs and DVDs over 3-year time frame for such artists as THE DONOVANS, SEARCHER, DEEP PURPLE, DANE, UNLIKELY HEROES, HEART’S MUSIC and PRANKS.

Bachelors degree with emphasis in graphic design.