As lead brand evangelist, defined and created all brand materials for oDesk across all communication channels. Tested and tracked brand reach to validate the effectiveness of creative and help increase product sales.

As founder and lead creative, I directed and managed all concept development, brand strategy and design execution for all client projects and campaigns. As Pinwheel grew from a start-up to a mature award winning (SXSW, HOW Interactive, Webby’s) agency so did its wide range of clients and agency partners.

Led interactive creative development, storyboards and wireframes of mobile 3D applications for Fortune 500 clients. Developed all user experience (UX), architecture, interface and prototype materials for implementation by 3D artist and development teams.

Create new brand strategy with visual concepts for a range of products. Use my new digital branding process—from Brand Engineering Workshops, research and development of web and mobile tactics—for my clients. Help establish goals and campaign strategies across a wide-range of platforms. Most recent client includes beauty company, Belcorp USA.