Loay Youssef

UI/UX Design, Digital Marketing

Cairo, Egypt

Work Experience

Raya Holding

Senior Creative Designer and UX Design Specialist

Responsibilities/
- Develop concepts for advertising or promotional campaigns.
- Hire, develop and manage the creative team.
- Select external suppliers when necessary.
- Pitch ideas to clients.
- Determining production requirements by reviewing client requirements.
- Accomplishing work requirements by orienting, training, assigning, scheduling, coaching
employees.
- Meeting work standards by following production, productivity, quality, and customer-service
standards; resolving operational problems; identifying work process improvements.
- Determining project content by reviewing and approving artwork and copywriting materials
developed by staff.
- Managing quality assurance related to any visual communication.
- Developing marketing strategies by examining client objectives; planning, scheduling, and
completing design and production requirements
- Researching new technologies and alternative methods of efficiency.
- Provide advice and inspiration to Creative Team members, through guidance and examples.
- Managing User Experience Design process including user research, designing user flows,
wireframes, prototyping and creating visual mockups when working on a website or a mobile
app.
- Creating website designs.
- Meeting with clients to discuss requirements and/or project progress.
- Keeping up-to-date with recent technological and software developments.
The scope of work includes working on full Digital marketing services including Market
Research, Competitive Analysis, Strategic Planning, Creative conceptualization & ideation,
Social Media Management, Digital Advertising, Search Engine Optimization & Marketing and
Digital Analysis, e-commerce platform creation and website design; Using design tools like
Photoshop, Illustrator, and coding technologies like HTML / CSS and Ads management tools
like Hootsuite, Facebook ads manager and Google AdWords.
June 2014 - October 2016 Cairo, Egypt

Yahoo

Advertising Technology Producer, Mobile Specialist

Responsibilities/
- Deliver global processes that enable technical execution of all display ads solutions across the
Yahoo! EMEA network of sites and partner sites using proprietary advertising building and
serving tools.
- Booking, scheduling, uploading creative and launching online and mobile ad campaigns using
Yahoo!’s online ad management systems.
- Defining and maintaining advertising specification, establishing best practices and technical
Quality Assurance.
- Provide support for the Advertising Operations team on day-to-day ad-related issues and train
them on executing common display advertising solutions.
- Identifying and developing Mobile based display advertising.
- Manage the implementation of rich media ad campaigns from a technical operations
standpoint, including creative consultation and media placement, defining and maintaining
advertising specification, establishing best practices and technical QA.
- Develop a good knowledge of the display advertising markets in the Middle East and rest of
EMEA by maintaining the operational relationship with internal and external clients.
- Collaborate with cross-functional team members to monitor project activities and track
progress against the plan. Identify delays, budget or technical quality concerns so they can be
proactively addressed.
- Maintain expert knowledge of Yahoo! Platform and competitive products to develop and
present unique solutions; provide expertise in systems integration and the latest industry trends
and technologies.
November 2011 - October 2013 Egypt

Languages

French (Conversational),
English (Fluent),
German (Beginner),
Arabic (Native),

Skills

Advertising, Creative Direction, CSS, Digital Ads, Digital Marketing, Facebook Ads, Front-End Development, Google Display Netowrk, HTML, Illustrator, Mobile Application, Photoshop, Social Media Marketing, User Experience Design, User Research , Web Design, Wireframing,

About Me

With more than 4 years of agency working experience and more than 5 years of working in corporate and multi-national environment; I have participated in the design and the technical implementation of dozens of websites, portals, apps, landing pages, and digital marketing campaigns... starting from understanding creative briefs and client's brand guidelines, research and ideas generation, user experience design, wireframing, and ending with presenting and delivering designs in tight deadlines.

I have a solid success designing and implementing broad range of revenue-generating design projects covering many industries like FMCG, retail, automotive, restaurants, healthcare, travel, real estate, computer software, entertainment, banking, and education.