Loay Youssef

Creative Direction, UX Design, Digital Marketing

Cairo, Egypt
Hello!... my name is Loay Youssef
I am a Digital Marketing Specialist, Creative Director and UX Design specialist based in Cairo, Egypt...
And i love designing stuff.

Work Experience

Raya Holding

Senior Creative Designer and UX Design Specialist

- Develop concepts for advertising or promotional campaigns.
- Hire, develop and manage the creative team.
- Select external suppliers when necessary.
- Pitch ideas to clients.
- Determining production requirements by reviewing client requirements.
- Accomplishing work requirements by orienting, training, assigning, scheduling, coaching
- Meeting work standards by following production, productivity, quality, and customer-service
standards; resolving operational problems; identifying work process improvements.
- Determining project content by reviewing and approving artwork and copywriting materials
developed by staff.
- Managing quality assurance related to any visual communication.
- Developing marketing strategies by examining client objectives; planning, scheduling, and
completing design and production requirements
- Researching new technologies and alternative methods of efficiency.
- Provide advice and inspiration to Creative Team members, through guidance and examples.
- Managing User Experience Design process including user research, designing user flows,
wireframes, prototyping and creating visual mockups when working on a website or a mobile
- Creating website designs.
- Meeting with clients to discuss requirements and/or project progress.
- Keeping up-to-date with recent technological and software developments.
The scope of work includes working on full Digital marketing services including Market
Research, Competitive Analysis, Strategic Planning, Creative conceptualization & ideation,
Social Media Management, Digital Advertising, Search Engine Optimization & Marketing and
Digital Analysis, e-commerce platform creation and website design; Using design tools like
Photoshop, Illustrator, and coding technologies like HTML / CSS and Ads management tools
like Hootsuite, Facebook ads manager and Google AdWords.
June 2014 - October 2016 Cairo, Egypt

Diva Lab

Creative Director / Consultant

- Determining the best ways to visually represent the company’s identity online.
- Lead creative sessions for project kick-offs.
- Manage multiple projects from concept through completion.
- Establish creative direction for the entire line of online services and programs.
- Work with internal teams to generate ideas for pitching and proposals.
- Provide quality control over concepts and projects.
2014 - 2016 Cairo, Egypt


Advertising Technology Producer, Mobile Specialist

- Deliver global processes that enable technical execution of all display ads solutions across the
Yahoo! EMEA network of sites and partner sites using proprietary advertising building and
serving tools.
- Booking, scheduling, uploading creative and launching online and mobile ad campaigns using
Yahoo!’s online ad management systems.
- Defining and maintaining advertising specification, establishing best practices and technical
Quality Assurance.
- Provide support for the Advertising Operations team on day-to-day ad-related issues and train
them on executing common display advertising solutions.
- Identifying and developing Mobile based display advertising.
- Manage the implementation of rich media ad campaigns from a technical operations
standpoint, including creative consultation and media placement, defining and maintaining
advertising specification, establishing best practices and technical QA.
- Develop a good knowledge of the display advertising markets in the Middle East and rest of
EMEA by maintaining the operational relationship with internal and external clients.
- Collaborate with cross-functional team members to monitor project activities and track
progress against the plan. Identify delays, budget or technical quality concerns so they can be
proactively addressed.
- Maintain expert knowledge of Yahoo! Platform and competitive products to develop and
present unique solutions; provide expertise in systems integration and the latest industry trends
and technologies.
November 2011 - October 2013 Egypt


French (Conversational),
English (Fluent),
German (Beginner),
Arabic (Native),


Advertising, Creative Direction, CSS, Digital Ads, Digital Marketing, Facebook Ads, Front-End Development, Google Display Netowrk, HTML, Illustrator, Mobile Application, Photoshop, Social Media Marketing, User Experience Design, User Research , Web Design, Wireframing,

About Me

I live in Cairo, Egypt. I am a Creative Director, UX Design specialist and Creative Designer...I studied Political Science and i speak Arabic, English, French and German... I love Designing stuff, Drawing, Playing Guitars and Reading.
In my free time, i write some nice articles about freelancing
and entrepreneur business on my Blog.
I have over 10 years of experience in Digital Marketing, Commercial User Interface Design and Web Design and I’ve been working @yahoo for 2 years as an advertising technology producer and mobile specialist; previously worked for local companies like Raya, DivaLab, ITvision, TeamSolution and Travelfox.

I participated in the design and technical execution of many digital marketing campaigns for international companies like P&G, Mercedes, Peugeot, Renault, Kia, Paramount Pictures, Boss, Vodafone, Cocacola, Pepsi, Nestle, Unilever, Turkish Airlines, Volkswagen, Toyota, Allianz, T-mobile, Targo Bank, HP, Orange, Microsoft, Nike, Nissan, MasterCard, mediamarkt, Tchibo, Edeka; covering EMEA market... and i am working on daily basis on designing, planning and executing social media marketing campaigns for well known brands covering Egypt.