Grove Labs is a Somerville-based startup putting food production back in the hands of the people! We're building a beautiful, easy-to-use farming appliance that allows you to grow fresh, organic food year round right in your kitchen.

As experience designer, I manage the user's experience from their first purchase to their first harvest to their third appliance upgrade, design Grove OS, your mobile farming companion, build the visual brand, and design print & promotional materials.

Develop concept, copy and creative for marketing materials including social media assets, email newsletters, videos, and PR kits, plan and execute all aspects of product launch, build and maintain engagement with fan base, update website and third-party channels, plan and facilitate company events, assist in the development of metrics to evaluate effectiveness of programs, and provide customer support.

CoLab is a non-profit that teams up creative problems solvers with nonprofit organizations in need of creative services. Alongside my co-director, I art direct, project manage, and facilitate client relations with teams of creatives in fields such as Video, Photography, Graphic Design, Branding, PR, Social Media, Marketing and Experience Design.

Designed all graphic communications to promote the non-profits mission to engage underprivileged students in media production and literacy.
Developed and project managed campaign called "Out of Pocket" to promote awareness of the Boston Public School funding crisis. Directed and produced a documentary, developed cohesive visual identity for the campaign.

Emerson is the only Liberal Arts school in the country devoted solely to innovation in Communication and the Arts.

Boston Startup School is a professional accelerator directed at introducing recent graduates and career changers to the technology startup scene in Boston.