Tan Li Xing
Freelance Graphic Designer
Singapore, SingaporeI believe in the power of effective communication through information, technology and well curated and designed contents and visuals, and that individuals, organisations and enterprises can use such tools to empower themselves, exchange ideas and better the world.
Work Experience
Gastro Network Pte Ltd
Creative Marketing Executive
Managing the brand Nectar (previously known as Milk & Honey - Artisan Yogurt & Dessert Bar)
• Support and assist Marketing team in conceptualizing, designing and producing high quality artworks for various purposes
• Conduct basic photography for brand collaterals
• Prepare corporate presentations for franchise, leasing and A&P purposes
• Assist in conceptualizing and execution of digital, online and social media marketing strategies such as Facebook, Instagram, Google AdWords marketing, Google Network Advertising and up keeping of website
• Ensure the alignment of designs according to brand image, position, design criteria, corporate guidelines as well as any other creative and art direction provided by company
• Proof reading of artworks and any other promotional materials, including event banners, product brochures, posters, promotional kits, corporate gifts
• Liaison with vendors and suppliers on all production matters and arrange for effective distribution of marketing materials and artworks
• Liaison with customers for catering events, provide support for setting up processes and design if required
• Support and assist Marketing team in conceptualizing, designing and producing high quality artworks for various purposes
• Conduct basic photography for brand collaterals
• Prepare corporate presentations for franchise, leasing and A&P purposes
• Assist in conceptualizing and execution of digital, online and social media marketing strategies such as Facebook, Instagram, Google AdWords marketing, Google Network Advertising and up keeping of website
• Ensure the alignment of designs according to brand image, position, design criteria, corporate guidelines as well as any other creative and art direction provided by company
• Proof reading of artworks and any other promotional materials, including event banners, product brochures, posters, promotional kits, corporate gifts
• Liaison with vendors and suppliers on all production matters and arrange for effective distribution of marketing materials and artworks
• Liaison with customers for catering events, provide support for setting up processes and design if required
June 2016
- April 2018
Singapore
Design & Print International Pte. Ltd (DPi)
Intern
• Checked final artworks before handling to production team for production
• Assisted graphic designers with amendment of artwork drafts
• Contributed ideas during project meetings and briefings
• Assisted graphic designers with amendment of artwork drafts
• Contributed ideas during project meetings and briefings
May 2015
- July 2015
Singapore
Xing.studios
Freelance Graphic Designer
April 2014
- Present
Singapore
Education
Nanyang Technological University
Bachelor of Fine Arts in Visual Communication (Second Upper Class Honors)
2012
- 2016
Singapore
Languages
English (Fluent),
Chinese (Fluent),
Korean (Beginner),
Skills
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Adobe Premiere Pro ,
Branding,
Client Support,
Content Generation,
Customer Relationship Management,
Graphic Design,
Marketing,
Marketing Communications,
Packaging,
Photography,
Project Management,
Social Media,
Typography,
Visual Communication,