Office Hours - Fall Curriculum w/ Andrew Hochradel & Nick Longo - Episode 5 | Adobe Creative Cloud

Join designers Nick Longo and Andrew Hochradel for a live design sprint on Adobe Office Hours. Today they’ll share their pro-tips on process and workflow. Tune in!

Join the Adobe Student Discord channel: http://bit.ly/FallSemester-AL

Class Syllabus: https://assets.adobe.com/public/c49bf39e-59e2-4e1b-5b55-f2b10af833a8

Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco

Nick Longo is the creative executive behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo

Join us LIVE on Behance: https://www.behance.net/live/adobelive

Chapters

00:00 Start

2:20 Explaining Design Sprints

6:20 Nick Starts Designing a Luxe Candy Brand

8:45 Font Pairing

13:35 Creating a Lollipop Logo

18:15 Picking Color Palettes

25:25 Word Association with Andrew

28:00 Text Effects in Illustrator

33:45 Andrew’s Goblet Icon

35:50 Picking Color Palettes

40:45 Logo Review

42:50 Q&A with Chat

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Office Hours - Fall Curriculum w/ Andrew Hochradel & Nick Longo - Episode 5 | Adobe Creative Cloud

https://www.youtube.com/watch?v=AYv-YBpP3Qg