Design and Apply a Brand Identity with Julia Masalska - 1 of 2 | Adobe Creative Cloud

Join Graphic Designer Julia Masalska on Adobe Live as she designs a custom brand identity system for a flower shop. Stick around to learn how she creates branded assets and mocks them up in Dimension.

Julia Masalska is a Graphic Designer living and working in Denver, Colorado.

Host Gus Martin is the Adobe Live Community Manager based in San Francisco.

Julia Masalska

Website: https://masalska.myportfolio.com/

Behance: https://www.behance.net/julia46df

Gus Martin

Website: https://bit.ly/tackleboys

Behance: https://www.behance.net/augustusmartin

Join us LIVE on Behance: https://www.behance.net/adobelive

Check out part 2: https://www.youtube.com/watch?v=orUpivpWzE0

Intro: 0:54

Logo sketches & Design brief: 3:43

How to discover color trends: 6:00

Work begins: 8:52

Where to find fonts: 13:29

How to modify a font: 21:40

Adjusting the kerning: 1:10:45

Adding color: 1:47:05

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Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they're available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world's largest creative community to get inspired, get feedback, and find new opportunities.

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Design and Apply a Brand Identity with Julia Masalska - 1 of 2 | Adobe Creative Cloud

https://www.youtube.com/watch?v=X9ABxK4MVqc