Join Author and Speaker Margot Bloomstein for a cutting-edge interview on Adobe Live. Today we'll discuss her forthcoming book and the importance of designing for trust in an uncertain world.

For nearly 20 years, Margot Bloomstein has shaped content strategy as a practice and industry by leading workshops, keynoting conferences, and consulting for teams in a range of institutions. The principal of Appropriate, Inc., she’s the author of a forthcoming book about using content and design to build trust, and the popular Content Strategy at Work. Margot’s work in message architecture-driven content strategy informs the communication the American Montessori Society, Harvard University, and cultural tourism in the state of Nevada. Her clients also include Fidelity, Lovehoney, Scholastic, Sallie Mae, Lindt and Sprüngli, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot is a popular speaker at conferences around the world. She also produces BrandSort, teaches about content strategy at the graduate level, advises Women Talk Design, and tweets about all of it at @mbloomstein.