Get Social: Full Facebook Strategy | Adobe Express

Diving into a new social platform can be intimidating. Join Andy Lambert and Jordan Dené Ellis as they walk through a full Facebook strategy—from an overview of the platform to personalized post ideas to creating and scheduling content.

Jordan Dené Ellis is a Community Manager for Adobe Express, sharing her 10+ years of small business and online marketing experience: https://www.instagram.com/jordandeneellis/

Andy Lambert is a Senior Product Marketing Manager at Adobe, helping thousands of businesses across the globe to unleash the power of social media: https://www.andyrlambert.com/

Join us LIVE on Behance: https://www.behance.net/adobelive

00:00 Start

1:35 Who are Jordan & Andy?

3:55 Today’s agenda

6:30 Facebook by the numbers

7:35 Facebook’s stats by age

9:00 Average engagement rates

10:35 What is the best time to post?

11:55 Facebook communities and posts

19:20 B2B content inspiration

26:20 B2C content inspiration

31:14 Personal content brand ideas

34:50 3 uniting factors

35:10 Live demo in Adobe Express

35:55 Creating a quote post

40:55 Creating a testimonial post

50:30 Repurposing a template

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About Adobe Express:

Adobe Express is the all-in-one app to make amazing work with generative AI features powered by #AdobeFirefly. With Adobe Express, you can transform beautiful templates into stunning graphics and video stories with just a few taps, regardless of your skill level. Explore Adobe Express and unlock a world of features that empower you to do more with your stories, leveraging the cutting-edge Gen AI technology for seamless design experiences.

Our channel is dedicated to providing you with weekly how-to guides, inspiration, and tutorials. Whether you're seeking tips for logo design, tutorials on animation techniques, or mastering the art of background removal, our content is tailored to elevate your creative journey.

Subscribe to our channel today and stay up to date with the latest trends, techniques, and innovations in design. Let Adobe Express be your creative companion as you craft compelling stories and bring your visions to life effortlessly. Join us on this journey to create, innovate, and excel.

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Get Social: Full Facebook Strategy | Adobe Express

https://www.youtube.com/watch?v=0Zom92t57Jo