Building a Case Study for Your Branding with Shantanu Sharma - 1 of 2 | Adobe Creative Cloud

Need help creating a brand? Join Graphic Designer Shantanu Sharma on Adobe Live as he shares his process for creating a brand and designing packaging for a fictional juice company. On Day 1, watch as he creates the logo, hero image, patterns, and packaging systems for each of the flavors using Illustrator. Stay tuned for Day 2, where Shantanu will create mockups for posters, Instagram posts, and how to put together all of your assets in a case study for prospective clients. Join in on the fun and help Shantanu name the brand and design the packaging!

Guest Shantanu Sharma is a graphic designer based in New York: https://shantanu.work/

Host Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo

Join us LIVE on Behance: https://www.behance.net/adobelive

00:00 Start

01:30 Intro of Shantanu

13:20 Project layout

16:00 Choosing logotype options

23:00 Editing the logo in Photoshop

25:30 Creative block and organizing your workflow

27:00 Copywriting as a designer

37:30 Placing the logo into mockups

39:30 Exploring brand colors & creating can designs

46:30 Being too precious with your work

59:10 Should you work in RGB or CMYK

01:01:50 Discussing spot color

01:14:30 Discussion of the evolution of branding

01:26:00 Incorporating shapes into the packaging design

01:29:10 Finishing the mockups

01:37:00 Shantanu’s favorite past project

01:42:00 Designing a social media icon

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Building a Case Study for Your Branding with Shantanu Sharma - 1 of 2 | Adobe Creative Cloud

https://www.youtube.com/watch?v=DhGcWaNsC8o