How to Design Logos & Packaging with Illustrator & Photoshop! | Tutorial 2 | Adobe Creative Cloud

Want to learn how to design logos with Adobe Illustrator & Photoshop? Join graphic designer and illustrator Dany Vo on Adobe Live as he shares how to create packaging design for a plant-based cake-pop company using Illustrator and Photoshop.

In part 1 - he’ll show you how to pull a design from a brief, create a moodboard, and begin designing the typography and logo. Stick around for part 2 where he’ll develop the front and back of the packaging, share how to use stock photos in your designs, and create competitor shelf-mockups!

Guest Dany Vo is an illustrator / graphic designer based in New York: https://www.behance.net/DangVoDesign

Host Fabiola Lara is a Chilean-American illustrator, designer, and animator based in Philadelphia. https://www.behance.net/fabiolalara

Join us LIVE on Behance: https://www.behance.net/adobelive

00:00 Start

02:00 Intro of Dany

03:15 Dany’s showreel

05:00 Project overview

11:50 10 questions to get your project started

22:30 Brand target demographic

24:40 Brand Personality

26:15 Branding strategy

27:50 Brand competitors

30:40 Inspiration and Mood boards

33:50 Where does Dany find inspiration?

36:15 Work begins in Illustrator

39:30 Choosing and customizing fonts

51:10 Does Dany pitch one client concept or more than one?

53:40 Working with mockups

58:30 Adding some colorful design elements to the package

01:03:00 Testing illustrations and styles

01:10:00 Advice for presenting logos

01:13:00 The importance of confidence and communication

01:16:45 Testing different logo versions

01:19:00 Creating custom illustrations

01:26:00 Dany’s design through process moving forward with the branding

01:28:00 Text on a path and rotating type orientation

01:31:00 Custom shapes with the pen tool

01:32:30 Designing in RGB vs CMYK

01:39:00 Dany talks about working with Sumo Citrus

01:43:30 Experimenting with colors

01:50:00 A recap of Day 1

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How to Design Logos & Packaging with Illustrator & Photoshop! | Tutorial 2 | Adobe Creative Cloud

https://www.youtube.com/watch?v=UXDpfABywL4