Create Brand Identities with R.k. from Simmer Studios - 1 of 2 | Adobe Creative Cloud

Creating a brand identity from beginning to end can seem like a daunting task! No need to fear, R.k. is here to help! Follow along with her in this two-part series as she creates a unique brand identity each day using Illustrator and Photoshop. Tune in to the live stream and watch her bring her brands to life through mood boards, logo design, color palettes, typography, and mockups!

Guest R.k. De la Rosa is the Creative Director at Simmer Studios based in Manila, Philippines: https://www.simmer-studios.com

Host Fabiola Lara is a Chilean-American illustrator, designer, and animator based in Philadelphia. https://www.behance.net/fabiolalara

Join us LIVE on Behance: https://www.behance.net/adobelive

00:00 Start

02:00 Introduction of RK

05:15 Project overview

08:15 How many designs does RK present to a client?

12:00 Choosing project colors

17:00 Using the Recolor Artwork feature

19:00 Creating a wordmark

21:10 Where does RK find fonts?

23:00 How did RK start her own design studio?

24:50 Tips for becoming a design studio owner

31:40 Object expand

34:50 RK’s greatest design strengths?

38:00 Where does RK find design education online?

41:00 The importance of moodboards

44:20 Designing a logo

48:20 Where does RK find inspiration?

51:25 What is RK’s favorite font?

53:00 Designing brand characters

01:00:50 What’s the best piece of advice RK has been given?

01:13:00 Advice for those looking to start their creative career

01:16:00 Blending shapes to create patterns

01:22:30 Tips for designing stickers

01:26:20 Overcoming internal and external career doubt

01:30:00 Creative roles within Simmer Studios

01:32:50 What makes RK “trust the process”?

01:35:00 Transforming Type

01:38:00 Staying up to date with design trends

01:40:15 What is Adobe Capture?

01:49:00 Where does RK find her mockups?

01:50:45 How long do RK’s projects usually last?

01:52:40 A recap of Day 1

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Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.

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Create Brand Identities with R.k. from Simmer Studios - 1 of 2 | Adobe Creative Cloud

https://www.youtube.com/watch?v=NA-oOxnOVQA