Create Brand Identity for a Production Studio w/ Andrew Hochradel - 2 of 2 | Adobe Creative Cloud
Join us as we create a brand for 'CODE BEAR MEDIA', an independent production company. We'll be combining the power of Adobe Illustrator, Creative Cloud Express, and Libraries to design the brand elements, create business cards, promotions, and more!
Guest Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco
Host Lola Adewuya is a graphic designer based in Washington: https://www.behance.net/dadewuyadc7d
Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
08:00 Recap of Day 1
11:00 Creating a wordmark
18:00 Comparing fonts
22:50 Creating a text lockup
23:50 How to Convert to Outline
31:30 What is Office Hours?
34:20 Creative feedback from the client
41:00 Adding assets to a library
45:00 Working in Creative Cloud Express
46:30 Exploring photos in Creative Cloud Express
47:45 Applying a duo tone filter
55:00 Exporting for Screens
58:30 Creating a GIF in Creative Cloud Express
01:09:00 Using Libraries and Brands in Creative Cloud Express
01:17:00 Scan the code to use the same template as Andrew!
01:22:00 Removing and replacing image background in Creative Cloud Express
01:22:55 Changing the brand during your process
01:30:00 Artist Spotlight: Camilla Abdanur
01:40:50 Handing off assets to your client
01:42:15 Why does Andrew include black & white assets with his design package?
01:43:00 Export formats
01:46:00 What is an .eps file?
01:47:30 Creating a client style guide
Subscribe to Adobe Creative Cloud: https://adobe.ly/48Y1QJ1
Try Adobe Illustrator: https://adobe.ly/3PyMTWj
Try Adobe Express: https://adobe.ly/3VvEJBx
Learn more about Creative Cloud: https://adobe.ly/3RTndnp
About Adobe Creative Cloud:
Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.
Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they're available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world's largest creative community to get inspired, get feedback, and find new opportunities.
Connect with Adobe Creative Cloud:
Twitter: https://twitter.com/creativecloud
LinkedIn: https://www.linkedin.com/showcase/adobe-creative-cloud/
Facebook: https://www.facebook.com/adobecreativecloud
Instagram: https://www.instagram.com/adobecreativecloud/
#Adobe #AdobeYouTube #AdobeCreativeCloud #AdobeIllustrator #CreativeCloud
Create Brand Identity for a Production Studio w/ Andrew Hochradel - 2 of 2 | Adobe Creative Cloud
https://www.youtube.com/watch?v=r8RkeFSjoaI
Create Brand Identity for a Production Studio w/ Andrew Hochradel - 2 of 2 | Adobe Creative Cloud
Join us as we create a brand for 'CODE BEAR MEDIA', an independent production company. We'll be combining the power of Adobe Illustrator, Creative Cloud Express, and Libraries to design the brand elements, create business cards, promotions, and more!
Guest Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco
Host Lola Adewuya is a graphic designer based in Washington: https://www.behance.net/dadewuyadc7d
Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
08:00 Recap of Day 1
11:00 Creating a wordmark
18:00 Comparing fonts
22:50 Creating a text lockup
23:50 How to Convert to Outline
31:30 What is Office Hours?
34:20 Creative feedback from the client
41:00 Adding assets to a library
45:00 Working in Creative Cloud Express
46:30 Exploring photos in Creative Cloud Express
47:45 Applying a duo tone filter
55:00 Exporting for Screens
58:30 Creating a GIF in Creative Cloud Express
01:09:00 Using Libraries and Brands in Creative Cloud Express
01:17:00 Scan the code to use the same template as Andrew!
01:22:00 Removing and replacing image background in Creative Cloud Express
01:22:55 Changing the brand during your process
01:30:00 Artist Spotlight: Camilla Abdanur
01:40:50 Handing off assets to your client
01:42:15 Why does Andrew include black & white assets with his design package?
01:43:00 Export formats
01:46:00 What is an .eps file?
01:47:30 Creating a client style guide
Subscribe to Adobe Creative Cloud: https://adobe.ly/48Y1QJ1
Try Adobe Illustrator: https://adobe.ly/3PyMTWj
Try Adobe Express: https://adobe.ly/3VvEJBx
Learn more about Creative Cloud: https://adobe.ly/3RTndnp
About Adobe Creative Cloud:
Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.
Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they're available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world's largest creative community to get inspired, get feedback, and find new opportunities.
Connect with Adobe Creative Cloud:
Twitter: https://twitter.com/creativecloud
LinkedIn: https://www.linkedin.com/showcase/adobe-creative-cloud/
Facebook: https://www.facebook.com/adobecreativecloud
Instagram: https://www.instagram.com/adobecreativecloud/
#Adobe #AdobeYouTube #AdobeCreativeCloud #AdobeIllustrator #CreativeCloud
Create Brand Identity for a Production Studio w/ Andrew Hochradel - 2 of 2 | Adobe Creative Cloud
https://www.youtube.com/watch?v=r8RkeFSjoaI
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Join us as we create a brand for 'CODE BEAR MEDIA', an independent production company. We'll be combining the power of Adobe Illustrator, Creative Cloud Express, and Libraries to design the brand elements, create business cards, promotions, and more!
Guest Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco
Host Lola Adewuya is a graphic designer based in Washington: https://www.behance.net/dadewuyadc7d
Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
08:00 Recap of Day 1
11:00 Creating a wordmark
18:00 Comparing fonts
22:50 Creating a text lockup
23:50 How to Convert to Outline
31:30 What is Office Hours?
34:20 Creative feedback from the client
41:00 Adding assets to a library
45:00 Working in Creative Cloud Express
46:30 Exploring photos in Creative Cloud Express
47:45 Applying a duo tone filter
55:00 Exporting for Screens
58:30 Creating a GIF in Creative Cloud Express
01:09:00 Using Libraries and Brands in Creative Cloud Express
01:17:00 Scan the code to use the same template as Andrew!
01:22:00 Removing and replacing image background in Creative Cloud Express
01:22:55 Changing the brand during your process
01:30:00 Artist Spotlight: Camilla Abdanur
01:40:50 Handing off assets to your client
01:42:15 Why does Andrew include black & white assets with his design package?
01:43:00 Export formats
01:46:00 What is an .eps file?
01:47:30 Creating a client style guide
Subscribe to Adobe Creative Cloud: https://adobe.ly/48Y1QJ1
Try Adobe Illustrator: https://adobe.ly/3PyMTWj
Try Adobe Express: https://adobe.ly/3VvEJBx
Learn more about Creative Cloud: https://adobe.ly/3RTndnp
About Adobe Creative Cloud:
Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.
Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they're available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world's largest creative community to get inspired, get feedback, and find new opportunities.
Connect with Adobe Creative Cloud:
Twitter: https://twitter.com/creativecloud
LinkedIn: https://www.linkedin.com/showcase/adobe-creative-cloud/
Facebook: https://www.facebook.com/adobecreativecloud
Instagram: https://www.instagram.com/adobecreativecloud/
#Adobe #AdobeYouTube #AdobeCreativeCloud #AdobeIllustrator #CreativeCloud
Create Brand Identity for a Production Studio w/ Andrew Hochradel - 2 of 2 | Adobe Creative Cloud
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- Andrew HochradelRiverside, CA, USA
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