Designing the Brand Identity for Wedding Photographer with Sarah Rose Neri - 1 of 2 | Adobe

Follow along with designer Sarah Rose Neri on Adobe Live as she creates the brand identity for a high-end luxury wedding photographer. In this two-part series, she’ll share her full design process including going over the brand strategy, designing the logo, creating patterns, and mocking up her work in Photoshop. Tune in to the live stream to get your questions answered and to help Sarah bring her designs to life!

Guest Sarah Rose Neri is the creative force behind Sarah Rose Inc, a Raleigh, North Carolina based design studio specializing in high-end branding: https://sarahroseinc.co/

Host Jack Watson is a Senior Designer at Blackbird based in Cleveland, OH: https://www.behance.net/jackwatson2

Join us LIVE on Behance: https://www.behance.net/adobelive

00:00 Start

01:15 Intro of Sarah

02:45 Sarah’s professional and educational background

03:20 Project overview

13:10 Project font exploration

15:00 Sarah’s thought process for presenting concepts to clients

23:00 Using the puppet warp tool

23:45 Sarah’s favorite Ai tools

36:50 Sarah’s thought process behind altering fonts

40:40 Where does Sarah find inspiration?

44:50 Accessing fonts within Illustrator

46:00 Wordmark design tips for working with long business names

52:00 How does Sarah use artboards?

55:40 More on Sarah’s education history

01:12:50 The value of working on passion projects

01:20:20 Great skills to have as a branding and identity designer

01:29:20 Sarah’s dream clients/projects

01:33:30 Echoing design elements throughout the brand

01:51:30 How to showcase assets to a client

01:53:00 Recap of Day 1

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Designing the Brand Identity for Wedding Photographer with Sarah Rose Neri - 1 of 2 | Adobe Creative Cloud

https://youtu.be/PWfjy4JfXUo