Designing Holiday Cards with Threeologie - 1 of 2 | Adobe Creative Cloud

Get into the holiday spirit with Natalie Avalos of Threeologie! Join her for part 1 as she shares how to create a holiday e-card that can be sent to your friends, family and clients. Cut out the middle man in part 2, as she shows you how to create your own photo holiday cards that can be printed at home and mailed to your loved ones.

Guest Natalie Avalos is a hand-lettering artist and instructor based in Los Angeles: https://www.behance.net/threeologie

Host Sam Peterson is a concept artist and Adobe Live moderator based in Los Angeles: https://www.behance.net/sampetersonart

Join us LIVE on Behance: https://www.behance.net/adobelive

Chapters

00:00 Start

02:02 Natalie introduces herself and her work

03:38 Project brief for creating a Holiday E-Card/Photo Card

05:30 Setting up a document in Adobe Fresco - doc size and grid layout

08:44 Using the ruler in Fresco to make lettering guides

11:00 Sketching the Seasons Greetings letters - practicing with flourishes

18:26 Natalie discuss the seasonal greeting card business

26:08 Adding ornaments to the design

30:01 Sketching out a reindeer - adding flourish to balance the design

32:46 Refining the sketch as you go - balancing the composition

38:17 Natalie’s mural work and the physical toll

42:49 Freehanding murals vs. using a projector

44:19 Creating straight lines in Adobe Fresco - rulers and drag and hold

47:21 Using the Ruler Tool to make straight lines

49:01 Natalie discusses finding her style

54:56 Natalie’s Social Media love/hate relationship

1:01:20 Manually extruding the font to make a 3D effect

1:07:19 Focusing the “greetings” hand drawn type - using brush smoothing

1:10:33 Adding thickness to the calligraphy

1:13:15 Artist's that Natalie draws inspiration from

1:17:15 Natalie’s journey in lettering - detailing the ornamentation

1:23:26 Illustrating the reindeer - keeping it on separate layer for edits

1:28:16 Color theory and choosing a color palette - filling in the type shapes

1:34:39 Keeping a textural feel to the type

1:39:43 Natalie’s layer organization

1:44:00 Coloring in the Greetings type - keeping the textural feel

1:45:20 Greeting card projects, licensing and royalties - finding contacts

1:53:30 Adding shading to the textured fill

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Designing Holiday Cards with Threeologie - 1 of 2 | Adobe Creative Cloud

https://www.youtube.com/watch?v=pKx5Qvn8pBM