Create the Brand Identity for a Plant-Based Kitchen w/ Anika Aggarwal - Pt 1 | Adobe Creative Cloud

Join graphic designer and illustrator Anika Aggarwal on Adobe Live as she creates the brand identity for a plant-based kitchen that advocates for homegrown produce. During part 1, she will design the logo and define the typography and colors using Illustrator. Come back for part 2 where she will showcase her designs by creating brand collateral mockups in Photoshop!

Anika's Resource Templates: https://adobe.ly/3rtlDeC

Guest Anika Aggarwal is an artist and graphic designer based in New Delhi, India: https://www.behance.net/anikaagg

Host Alex Lazaris is the Creative Director of Lazaris, an independent brand studio based in Portland: https://www.behance.net/alexlazaris

Join us LIVE on Behance: https://www.behance.net/adobelive

Chapters

00:00 Start

01:30 Introduction of Anika

04:15 Project overview

09:00 Anika’s Resource pack

13:00 Reviewing project moodboard

16:00 Starting an Illustrator project

17:00 Reviewing project sketches

18:00 Sharing design variations with clients

21:00 Where can you find mockups?

22:40 What is the golden ratio?

26:15: How to toggle on or off Scale Strokes & Effects

38:00 Dealing with creative block

41:00 How to set your guides to a different color

45:00 Stylizing your logo

51:30 Language support for Adobe Fonts

01:05:40 Accessing Adobe Fonts within Illustrator

01:07:40 The history behind the Oh No Type Co. name

01:23:20 What is the true shape of letters

01:32:50 Transforming assets into vectors

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Create the Brand Identity for a Plant-Based Kitchen w/ Anika Aggarwal - Pt 1 | Adobe Creative Cloud

https://www.youtube.com/watch?v=ilRYaaIbw9Y