Pick the Perfect Font! Typography Basics & Adobe Fonts | Adobe Creative Cloud

Learn how to pick the perfect font for your next project, and other typography basics! Join Andrew Hochradel and Nick Longo for Office Hours Summer Camp and become a pro with Adobe fonts!

Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco

Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo

Join us LIVE on Behance: https://www.behance.net/live/adobelive

Chapters

00:00 Start

02:22 Introduction

03:10 Community Discord

09:10 Historical timeline of typography

10:20 Petroglyphs

12:10 Cuneiform

12:42 Hieroglyphics

15:30 Phoenician

17:35 Latin

18:20 Different kinds of type

20:40 Choosing the right font

23:45 Which font is right for the project?

26:18 Breaking down a product’s font

28:58 Brand personality traits

32:44 Logo styles

34:17 Adobe fonts

37:30 Font families

43:08 Tips when choosing a font

44:35 Resources

45:12 Building a font next week

46:36 Community design highlights

51:06 Homework

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Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.

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Pick the Perfect Font! Typography Basics & Adobe Fonts | Adobe Creative Cloud

https://www.youtube.com/watch?v=VTOCYJHjuGo