Client-facing producer / PM on a campaign for 1800 Tequila, with stills shot in Montreal and motion shot in Barcelona. Covering planning, pre-prod and shoots.

A short six day holiday cover role working on Nissan.

Delivering in-store advertising campaigns mainly across Shell, O2 and Canon.

My previous UK-based projects have included:

• Project Manager at Hogarth Worldwide, based at JWT Knightsbridge. Working on Diageo (multiple spirit and beer brands). Creating detailed studio briefs from international Diageo office requests, managing timelines, client approvals and file delivery. Output included FSDUs, packaging, digital and print advertising.

• Creative Producer at VCCP Retail (WARL), a retail advertising agency – working on clients including O2, Canon, Suzuki and Grolsch.
My role included managing workflow from concept to production for in-store rebranding/POS, toolkits, installation guides, print and digital creative. Liaison with ATL agency as needed, plus sourcing and managing suppliers.
I also managed resource (for all creatives and studio), and hired and managed freelancers.

• Integrated Project Manager (print, digital advertising, OOH and sponsorship) at Quiet Storm for the UK launch of Carabao, an energy drink. My role included managing print collateral for their Chelsea Football Club sponsorship.

• Resource / Traffic Manager, plus Project Manager at AML Group, a corporate communications agency, working on UK and EU-based clients including AXA, Canada Life and Robeco.

• Project Manager at XYi Design, an agency creating international print, OOH and digital marketing materials for Paramount Pictures and Universal Studios. My role included managing translations across world markets, organising sign-offs, and managing workflow.

• Designing a concept magazine at Result Marketing Group that was pitched to a national furniture retailer.

Managing the design and creative production of advertising solutions for Myer Emporium magazine, Australia’s highest circulating fashion and lifestyle title for the country’s largest department store group (67 stores).

• Ideas and concept designs/mood boards for women’s and men’s fashion, footwear, accessories, childrenswear, tech and homewares/furniture features.
• Meeting with clients to sell in concepts.
• Creating detailed estimates then managing actual budgets.
• Working within brand guidelines and liaising with editor and editorial art director for feedback and approvals.
• Selecting and hiring suppliers (photographers, stylists, models, hair/makeup).
• Project managing photoshoots (deliveries, location, permits etc).
• Layout of online, in-store visual merchandising (VM), and print files using InDesign, Photoshop and Illustrator.
• Briefing/managing external and internal copywriters, retouchers and proofreaders.
• Running printer proofs, managing press checks and sign-offs.
• Sending artwork to print using Quickcut and archiving files.
• Managing the production process through our Print Services team (including paper selection, special finishes, tip-ons, etc).
• Creating digital magazine advertisements (EDMs), and iPad ads.
• Negotiating rates for image reuseage in various media.
• Designing marketing materials including presentations, media kits, invitations etc.

KEY ACHIEVEMENTS:
• Project managed large print and digital projects (timelines, budgets, resourcing, photoshoots, layouts and production).
• Built great relationships with multiple staff/buyers.
• Designed advertising solutions with measurable results that made up to $3 million each.
• Controlled the creative budget to make $100,000 profit in my first year.

Designing and project managing advertising solutions for high value clients including L’Oréal, Schwarzkopf, Mattel, Nestlé and Unilever across the company’s consumer titles.

• Similar responsibilities to the position above.
• Managing one designer.

KEY ACHIEVEMENTS:
• Produced exciting and creative work for some of the world’s best-known FMCG beauty and food brands, including cut-outs, pop-ups, tip-ons and point of sale.
• Hired and managed staff who have gone on to great success.

Managing the design and production of between 90 and 110 pages a week.

• Selecting cover images and designing the cover plus multiple layouts for Australia’s longest-running weekly magazine.
• Managing timings and workflow through writers/picture desk/design/production to meet deadlines.
• Approving proofs and print-ready pages.
• Completely redesigning the magazine on two occasions.
• Briefing, managing and motivating a team of six designers and three pre-press staff to produce great pages quickly.
• Designing posters, special inserts, tip-ons and cookbooks.

KEY ACHIEVEMENTS:
• Implemented two full redesigns to give the magazine an updated look.
• Managed six staff members on a fast-paced celebrity weekly.

Designing and project managing advertising solutions across the company’s consumer titles.

• Managing three designers, plus the department budget.
• Managing workflow through the department plus approvals from stakeholders to meet all deadlines and budgets.
• Creating, testing and implementing a new workflow management system and recommending changes to software and hardware that made us 100% compatible with our Sydney office.

KEY ACHIEVEMENT:
• Pitched creative work directly to major clients and agencies and devised production systems that improved quality and reduced costs.

Managing the concept, design, content, financials and production of the National Australia Bank’s annual reports, among other projects.

• This project included a 20 page Shareholder Review, 144 page Annual Financial Report, and 28 page Corporate Responsibility Review.
• Presenting initial concepts/finished designs to the bank’s board.
• Arranging corporate photography at multiple sites in Australia, the UK and New Zealand.
• Liaising with up to 20 internal staff at NAB, plus a team of designers, editors, proofreaders and legal counsel over a year.
• Organising print quotes and overseeing two weeks of printing.
• Managing distribution and delivery to multiple locations and lodgements with regulatory agencies.

KEY ACHIEVEMENT:
• Accurately managed an international bank’s annual report production from concept to production to distribution of the two million copy print run.

Managing the scheduling and production of 28 titles.

• Co-ordinating an in-house pre-press department, seven graphic designers and six editors.
• Managing timelines and planning, setting up new workflow systems, sending files to print, archiving, software and hardware recommendations, press checking and quality control.

KEY ACHIEVEMENTS:
• Managed the timelines and production of custom 28 titles, and implemented a more efficient workflow system throughout the company.

My clients were retailers, manufacturers and government agencies, whose requirements included corporate identities, wine labelling, advertising, packaging, books, magazines, point of sale and brochures.

Saatchi’s is New Zealand’s largest advertising agency, and the Wellington office was one of Saatchi’s most creatively successful worldwide at the time I was there. I designed layouts, and did some editing, proofreading and print production. I also designed press and magazine advertising, direct mail, sponsorship advertisements and type for television commercials, including many award-winners. I was privileged to train in ‘old-school’ typography under Len Cheeseman, one of the world’s most well-known and respected typographers and art directors, whose passion and commitment to excellence was really inspiring.