Freelancing
August 2014 – Present (5 months)New York, NY
• Social Media Strategist and brand designer for MaryOlive Design (formerly Olive Design), a boutique interior design firm: Creating marketing campaign to launch designers company rebrand across social media platforms as well as managing maintenance schedules.
• Print Design for Hughes, Hubbard & Reed LLP
• Rebranding The Bakery at Riverside Farm: Providing consultation and design for new logo and collateral.

Lead in-house designer with a hands-on approach working with a creative multimedia team to rebrand a major advertising campaign which increased enrollment by 6% within 10 months.

• Managed redesign of recruiting materials, handbooks, calendars, print and e-newsletters, promotion materials, and special projects for brand consistency; supervised two junior designers.
• Conceived strategies for print and web ads, web banners, commercials, out-of-home advertising that included billboards, train trestles, vehicle wraps (Time Square Shuttle); managed photo shoots and freelance designers.
• Designed fund raising initiatives creating marketing strategies and designs for direct mail promotion campaign for the office of University Advancement, targeting alumni and students; Contributions increased 30% in three years.

Consultant for startups and corporate clients to develop and present fresh brand designs and marketing strategies to target audiences increasing exposure and revenue. Designed, produced and handled all phases of collateral, from concept to final output. Created bids/contracts outlining scope of project deliverables; Created production schedules.

• Scholastic Inc.
Designed skill books, magazines and special projects in collaboration with editors, art directors, illustrators and printers.

• Multicultural Marketing Resources, Inc.
Managed and redesigned 4 - 6 page bi–monthly newsletter, 94 page annual sourcebook, special projects and holiday card; Revenue increased 6% after redesign.
- Received The International Association of Business Communicators Award, newsletter design.

• Olive Design
Partnered with web developer to rebrand boutique interior design firm, created marketing strategy, site map, visual web design, etsy banner and on-line ads; Designed company logo and letterhead; sales increased 25%.

• Riverside Farm 1896 LLC
Created brand identity for startup for artisanal bakery, including product label designs, signage, print collateral and tee shirts. Sales increased 20% from prior year.

• dc building
Designed and produced corporate identity for commercial signage and promotion materials. Client exposure increased 100%!

• The Lande Group
Designed corporate logo and promotion collateral for technical networkers.
- Received Graphic DesignUSA award for best logo design.

Designed and produced brand identity, calendars, fundraising collateral, 72 page annual theatre guide, corporate identity, product catalogs and film festival promotion materials for the following clients:
Simon Ressner, PE • Spoke The Hub Dance • Factory Films • ArtsEnter Theatre • Meredith Corporation

• Pro-bono design services
Designed exhibit panels for The Old Stone House historical restoration project, Brooklyn, NY.
Created Logo, calendar and tee shirt designs for local public schools.

16 credits toward M.S. in Digital Imaging and Design, SCPS/NYU
Courses: Introduction to Animation; 2-D Production Tools; Digital Production Process; 3-D Production


Activities and Societies: CADA Alumni