Lionel Fernandez Roca

Technical Director in User Experience at Globant

Buenos Aires, Argentina
I'm a designer with 15+ years in the industry, now specializing in UX. I've built my career by always being open to learning diverse disciplines and working in a wide variety of projects.

As a founding partner at, I organize CreativeMornings/Buenos Aires, co-lead PSA for Creatives, and was the Local Leader for the Behance Reviews Buenos Aires community.

I'm currently employed by Globant, both working as a Consultant involved in several projects, as well as collaborating with the internal UX Studio, which hosts 230+ designers around the globe.

I also work as a consultant for startups regarding User Experience related matters; I'm actively engaged as a speaker on topics related to creativity, design & making things happen; and am developing personal & experimental projects.

Work Experience


Technical Director in User Experience

I've been working with Globant's UX Studio since early 2013. In that time, I've been involved in several projects and both internal and external efforts to benefit both the practice and the company.

Some accomplishments:
• Contributing to the UX practice & Studio's growth within the company.
• Represented the Studio in several pre-sales, RFI, RFP & proposal efforts for both current and potential clients.
• Represented the Studio as a speaker in several talks and workshops.
• Been a guest teacher for Interaction Design and other practices in Globant's Design Center since 2014.
• Contributed as one of the interviewers/gatekeepers for potential new recruits for the UX role.
• Mentored several UX professionals, both formally and informally.
April 2013 - Present Argentina


Co Founder

A space for connecting and nurturing connections within the creative community. Its goal is to promote the cooperation and collaboration between the community's members, in order to strengthen and empower both creators and their ideas.
May 2013 - Present Buenos Aires, Argentina


A space for personal, consulting, and experimental projects.
December 1999 - Present


User Experience Consultant

As a consultant working for Globant. Assisting a team of Product Owners, Financial Analysts, Developers, Business Analysts, and Designers (amongst others) in building a product.
September 2015 - November 2015 United Kingdom

Latam Airlines

User Experience Lead

As a consultant working for Globant. Worked as a UX Tech Lead with LATAM Airlines, leading a team which grew exponentially in size, scope and skill set.

Some accomplishments:
• Oversaw and created experiences for over 20 projects.
• Led the effort to define cross-product components, providing consistency in the experience throughout tens of products.
• Introduced several remote practices to a culture that previously only familiar with working on-site.
• Helped the area transition from a Waterfall methodology towards a fully Agile environment.
• Mapped, built and implemented an internal UX Training process, providing knowledge of UX-related practices and methodologies to 40+ professionals.
• Helped raise the area's standards in regards to validation, from stakeholder-centric to user-testing-centric.
• Introduced several UX-related methodologies to the company's practices.
• Helped empower the area in order to establish evidence-based decision-making as the main approach.
December 2013 - September 2015 Chile

Verizon Communications

User Experience Expert

As a consultant working for Globant. Due to NDAs in place I can't disclose specifics, but I led a multidisciplinary team tasked with building a simple hub to leverage extremely complex data coming from several other platforms, with very positive results.
April 2013 - December 2013 Buenos Aires, Argentina


Design Coordinator

• Designed and developed the company’s first responsive website, which integrated all of their games as microsites
• Designed all interactions for the company’s latest game, BingoCrack
• Designed the UX and managed the implementation of the company’s Support Center, which currently offers support to over 12 million users around the world
January 2013 - March 2013 Buenos Aires, Argentina


Design Lead

• Co-Led and planned the product alongside the CEO
• Designed the UX and Visual Design for the product's front and backend
• Conducted user and task analyses in order to progressively improve the UX
• Applied user personas and scenarios to develop processes and user flow models
• Developed the product's first prototypes
June 2012 - January 2013 Buenos Aires, Argentina


Sr Art Director

Led, designed and coordinated several Social Media Management & Metrics applications, with an emphasis on managing the conversation on Twitter.
February 2012 - January 2013 Buenos Aires, Argentina

Camboya Digital Media

Sr Designer

Sites conceptualization, design and development counseling, iPad app oriented UX/UI, artwork for social media actions, amongst others.
Designed and coordinated the implementation of the agency’s first mobile website.
October 2011 - February 2012 Buenos Aires, Argentina


Sr Designer

Was in charge of designing and developing site templates to be used for hundreds of clients.
December 2010 - October 2011 Buenos Aires, Argentina

Universidad De Palermo


Graphic & Web Designer in charge of Executive Education and MBA in Media & Entertainment.
Developed and established mailing standards that are in place to this day.
April 2009 - December 2010 Buenos Aires, Argentina

Limo Comunicación Visual


Coordinated the Design area of this printing company.
2004 - December 2005 Buenos Aires, Argentina


Universidad De Palermo

Graphic Designer // Editorial Designer

March 2006 - December 2010 Buenos Aires, Argentina

Escuela Superior De Comercio Carlos Pellegrini

Highschool degree

March 1999 - December 2003 Buenos Aires, Argentina


English (Fluent),
Spanish (Native),



Featured as a ProSite example since 2011


Graphicon Art

ProSite Inspiration - For


From Up North

Print inspiration | #445 - For "Quoting Time: To photograph..."


Daily Inspiration #1056 - For "Quoting Time"



Weekly Web Design Inspiration #11 - For



TMDG em fotos - An article on a photoshoot


Best of the week #149 - For "be better"



Feature on my body of work



Inspiração Tipográfica #46


Feature on my body of work