Remember your gut feeling about a space done right, or a relief on finding your parking slot? That's how I play with things. Crafting to details. Communicating and connecting through emotion rather than command. The devil is in the detail they say.

Cultural exchange and heritage revival are at the centre of my practice. Upon the ah-ha moment, I have enjoyed handling creative work for a non-profit crafts centre, supporting artists' works with traditional print-making methods; and promoting good old cultural practices. Occasionally I reinterpret vintage junkies to my own amazement.

Having worked in Advertising and Events industry, I look forward to learning even more about fast turnarounds, fine-tuning a pitch and only start the work when there is a clear insight. Owing my experience to a few (but not limited to) Hublot Pop-up Store Opening, Canon Business and Technology Show, BMW Motorrad Launch and FRANK by OCBC.

I am all heart and mind for interesting collaborations, job opportunities and good conversations on-a-wander. My approach is simple: if you have something to say about you or your business, I will extract, simplify and communicate that through. Otherwise, I don't do surface polishing.

Let's see if we would make a good match.