Linda Graham
David Ogilvy & Associates Realtors - Marketing/Advertising/Design Manager
Greenwich, CT, USA
860-488-4094
www.bhance.net/lindagraham
Communications Professional Marketing / Advertising / Public Relations / Design/Event Planning
Creative professional with expertise in all aspects of successful marketing, advertising, public relations, design, event planning, and management. Excel in managing multiple projects concurrently with strong detail, problem solving, and follow-through capabilities. Negotiate contracts and manage budgets. Superb written communications, interpersonal and organizational skills. First class client relations and teaming skills. Proficient in MS Office, Apple – Mac applications,
Adobe Professional, Distiller & Design; Adobe: Photoshop, Illustrator, ImageReady, InDesign
• Creative Market Planning & Execution
• Budget Management & Cost Controls
• Market Research & Competitive Analysis
• Team Leadership & Supervision • High Profile Event Planning & Management
• Editorial Functions & Media Placement
• Public Relations & Agency Management
• Advertising, Design
& Promotional Writing
Summary of Qualifications
• Successful in developing and executing strategic plans, setting and administering budgets, and managing projects from inception to successful completion.
• Developed interpersonal skills having dealt with diversity of professionals, including senior management, vendors, sales teams, PR agencies, ad agencies, and non-profit organizations.
• Exceptionally well organized, with a track record that demonstrates self-motivation, creativity, and initiative to achieve both personal and corporate goals.
• Able to establish a team-spirited environment through a positive and proactive leadership style.
• Apply innovative marketing and advertising strategies to increase customer acquisition, penetration and revenue.
• Have written and/or prepared numerous in-house documents, including contracts, proposals, marketing plans, advertisements, press releases, and executive correspondence.
• Control overall company image across all marketing collateral in print and electronic formats, including online.
• Develop and implement business strategies that increase product awareness, market share and company profitability.
Creative professional with expertise in all aspects of successful marketing, advertising, public relations, design, event planning, and management. Excel in managing multiple projects concurrently with strong detail, problem solving, and follow-through capabilities. Negotiate contracts and manage budgets. Superb written communications, interpersonal and organizational skills. First class client relations and teaming skills. Proficient in MS Office, Apple – Mac applications,
Adobe Professional, Distiller & Design; Adobe: Photoshop, Illustrator, ImageReady, InDesign
• Creative Market Planning & Execution
• Budget Management & Cost Controls
• Market Research & Competitive Analysis
• Team Leadership & Supervision • High Profile Event Planning & Management
• Editorial Functions & Media Placement
• Public Relations & Agency Management
• Advertising, Design
& Promotional Writing
Summary of Qualifications
• Successful in developing and executing strategic plans, setting and administering budgets, and managing projects from inception to successful completion.
• Developed interpersonal skills having dealt with diversity of professionals, including senior management, vendors, sales teams, PR agencies, ad agencies, and non-profit organizations.
• Exceptionally well organized, with a track record that demonstrates self-motivation, creativity, and initiative to achieve both personal and corporate goals.
• Able to establish a team-spirited environment through a positive and proactive leadership style.
• Apply innovative marketing and advertising strategies to increase customer acquisition, penetration and revenue.
• Have written and/or prepared numerous in-house documents, including contracts, proposals, marketing plans, advertisements, press releases, and executive correspondence.
• Control overall company image across all marketing collateral in print and electronic formats, including online.
• Develop and implement business strategies that increase product awareness, market share and company profitability.
Work Experience
David Ogilvy & Associates
Marketing/Advertising/Design Manager
Direct public relations, product marketing, marketing communications, promotional events, company web site, advertising, and sales team support. Develop and present ad hoc reports at quarterly/annual staff meetings. Negotiate pricing and contracts with advertisers. Design and submit all print and online marketing. Manages SEO and Social Media. Google analytical tracking and reporting. Spearhead special events: conceived and executed a plan to establish in-house ad agency. Updated and redesigned company contracts and reports. Managed press coverage, celebrity outreach, and special promotional activities. Initiated the development and delivery of media kits for customer sales team.
• Reduced advertising expenses from 17% to 15% within 1 year. Identified errors that saved company $10,000 annually.
• Increased web site hits from 25 to 12,000 monthly within six months
• Created SEO implementation and Analytics
• Created Social Media Campaign to increase SEO.
• Secured several PR opportunities for President, including feature articles in the Wall Street Journal, New York Times, Town & Country
• Redesigned company's marketing and web site, promotional collateral and presentation materials, creating a consistent, dynamic, and professional branding/corporate statement.
April 2012
- Present
Greenwich, Connecticut, United States
Education
Westwood College
Bachelor in Visual Communications
Colorado, United States
Skills
Adobe,
Apple –,
Design Adobe: Photoshop,
Distiller &,
Illustrator,
ImageReady,
Indesign,
Mac Applications,
Office,
Professional,
Proficient In MS,