Showcase & Discover Creative Work

Liliya Bederov

Web/UI Designer

Redwood City, CA, USA
A swiss army knife of front-end, I come with unique set of skills: from fine art to visual UI design to user experience to front-end web development (HTML/CSS, jQuery/Javascript). And, of course, 10+ years of experience of crafting pixel-perfect web experiences.

Always ready for new opportunities and challenges.

Work Experience

Blue Coat Systems

UI/UX Designer

As part of an elite engineering team, designed new concepts and UI for the next generation of Blue Coat network security products. Built new interfaces from an idea to wireframes, to visual design and, finally, front-end implementation using HTML5/CSS3 and jQuery.
January 2013 - June 2015 California, United States

Piazza

UI Designer

Worked on several user-facing product features and corporate website, from pixel-perfect design mocks to front-end development to collecting user feedback and refinement. (Piazza is an online social learning tool for traditional classrooms and open classes.)
January 2012 - November 2012 Palo Alto, California, United States

Egnyte, Inc.

Senior Web Designer

Led a redesign of the corporate website, including site architecture, wireframes, design and development.
August 2011 - January 2012 Mountain View, California, United States

SugarCRM

Senior Web Designer

Played a key role in building SugarCRM brand for 5+ years, both for sugarcrm.com website and its CRM software interface.
• Web Design: Led several website redesigns, developed design guidelines and website architecture, optimizing for user experience and conversions. Designed and implemented intranets, event websites, landing pages for marketing campaigns, from creative concepts and wireframes to final implementations.
• UX Design: Raised Sugar application interface standards from a home-made look up to a clean and consistent visual design (Sugar is an open source web-based CRM application). Assisted the enterprise sales team by re-branding Sugar UI for high-profile prospects and customers including Google, Apple, eBay and Disney Company. Designed and built several CSS out-of-the-box Sugar skins (themes). Wireframed & designed a shopping cart interface for SugarCRM ecommerce site.
• Website Administration: Administered a high-profile, multi-language corporate website serving 50K hits a day, including designing new UI features, recommendations on usability, site architecture, writing for the web and SEO. Mastered and used on a daily basis website administration tools, including CMS (Drupal, WordPress, Mambo), version control systems (SVN, Git), multiple staging environments.
• Web Analytics & SEO: Streamlined user experience and improved SEO. Monitored and reported on campaign ROI and website performance using Google Analytics and marketing automation tools.
• Marketing: Increased conversion rates by over 100% in one year. Designed and coded HTML email templates, optimizing for different email clients, ensuring higher delivery and response rates. Edited marketing email messages for better information scent and ease of reading.
• Organizational: Worked with internal product managers, outside agencies and contractors. Trained and managed a web developer intern.
May 2005 - August 2011 Cupertino, California, United States

Viador

User Interface Designer

• Redesigned existing and developed new product interfaces from gathering requirements to concept drawings to detailed usable product specifications.
• Worked closely with product managers on creating new web applications based on clients’ requirements (clients included IBM, HP, Hyundai, Charles Schwab, etc.). Worked with developers on implementing interfaces according to specifications and established visual standards.
• Prepared product demonstrations and customizations; produced presentations for web and print.
September 1999 - January 2001 Mountain View, California, United States

Bold Focus

Web UI Developer

Built websites from concept to implementation. Produced web graphics from vector comp to final HTML code. Laid out a monthly newsletter. Translated print documents into web format. Gained proficiency in designing for web and print, expert knowledge in Web 1.0 website development.
September 1997 - September 1999 San Mateo, California, United States

Education

Academy Of Art Universiy

BFA, Graphic Design

1997 - 2002 San Francisco, California, United States

College Of San Mateo

Associate in Commercial Art

February 1994 - June 1997 San Mateo, Canada

Languages

English (Native),
Russian (Native),

Skills

Acrobat, Adobe, Adobe Creative Suite, CMS, CSS, Drupal, Email Marketing, Google Adwods, Google Analystics, HTML, Illustrator, Indesign, JavaScript, Jquery, Photoshop, Powerpoint, SEO, UI Design , Web Design, WordPress,

Additional Information

Web designer, visual designer, UI designer, UX design, creative professional, Adobe Creative Suite, Photoshop, lllustrator, Fireworks, HTML, CSS, Dreamweaver, Homesite, Firebug, Javascript, PHP, Acrobat PDF, Flash, InDesign, QuarkXpress, Power Point, CMS, Git, SVN, SEO, Google Analytics, ClickTracks, Urchin, SugarCRM, CRM, Mambo, WordPress, Drupal, Google AdWords campaigns, online marketing, email marketing, B2B website, marketing automation, web forms, conversion rate, conversions, registration forms, landing pages, marketing campaigns, visual design, web design, UI design, brand development.