As part of an elite engineering team, designed new concepts and UI for the next generation of Blue Coat network security products. Built new interfaces from an idea to wireframes, to visual design and, finally, front-end implementation using HTML5/CSS3 and jQuery.

Worked on several user-facing product features and corporate website, from pixel-perfect design mocks to front-end development to collecting user feedback and refinement. (Piazza is an online social learning tool for traditional classrooms and open classes.)

Led a redesign of the corporate website, including site architecture, wireframes, design and development.

Played a key role in building SugarCRM brand for 5+ years, both for sugarcrm.com website and its CRM software interface.
• Web Design: Led several website redesigns, developed design guidelines and website architecture, optimizing for user experience and conversions. Designed and implemented intranets, event websites, landing pages for marketing campaigns, from creative concepts and wireframes to final implementations.
• UX Design: Raised Sugar application interface standards from a home-made look up to a clean and consistent visual design (Sugar is an open source web-based CRM application). Assisted the enterprise sales team by re-branding Sugar UI for high-profile prospects and customers including Google, Apple, eBay and Disney Company. Designed and built several CSS out-of-the-box Sugar skins (themes). Wireframed & designed a shopping cart interface for SugarCRM ecommerce site.
• Website Administration: Administered a high-profile, multi-language corporate website serving 50K hits a day, including designing new UI features, recommendations on usability, site architecture, writing for the web and SEO. Mastered and used on a daily basis website administration tools, including CMS (Drupal, WordPress, Mambo), version control systems (SVN, Git), multiple staging environments.
• Web Analytics & SEO: Streamlined user experience and improved SEO. Monitored and reported on campaign ROI and website performance using Google Analytics and marketing automation tools.
• Marketing: Increased conversion rates by over 100% in one year. Designed and coded HTML email templates, optimizing for different email clients, ensuring higher delivery and response rates. Edited marketing email messages for better information scent and ease of reading.
• Organizational: Worked with internal product managers, outside agencies and contractors. Trained and managed a web developer intern.

• Redesigned existing and developed new product interfaces from gathering requirements to concept drawings to detailed usable product specifications.
• Worked closely with product managers on creating new web applications based on clients’ requirements (clients included IBM, HP, Hyundai, Charles Schwab, etc.). Worked with developers on implementing interfaces according to specifications and established visual standards.
• Prepared product demonstrations and customizations; produced presentations for web and print.

Built websites from concept to implementation. Produced web graphics from vector comp to final HTML code. Laid out a monthly newsletter. Translated print documents into web format. Gained proficiency in designing for web and print, expert knowledge in Web 1.0 website development.