- Digital and Social Media strategy;
- Content production;
- Real-time content;
- Visual Storytelling.

Structure and hiring for the Social Content team, made of Community managers and Data analysts.
Responsible for the digital planning for Eisenbahn and Baden Baden, also consulting on special projects for other clients;
Management of the Social Content team on the whole path of the campaign activations and always-on content (planning, content production on the set, publishing on Social Media channels, media buying, creative responding, opportunity monitoring and data analysis);
Live Content production on events (Beer festivals and events for Eisenbahn and Baden Baden and Musical events / shows / festivals for Tidal) and "War room" coordination for real time campaigns (Tidal and iFood);
Monthly reports (quantitative and qualitative performance).
Delivery and management of big packages of content for different platforms. Example: Reality show "Mestre Cervejeiro" sponsored by Eisenbahn.

Clients: Eisenbahn · Baden Baden · Santander (Projeto Prospera) · Tidal · Instagram (InstaMarket)

Responsible for the Digital Strategy of all clients (channel planning, campaigns, always-on content, special ideas, tone of voice, content categories, responding guide etc);
Strategic guidance for the creative team and content team on digital campaigns;
Oversee the Community Management team on the daily tasks (calendar planning, publishing, media buying, creative responding, opportunity monitoring and data analysis).

Clients: Ballantine's · Passport · Dona Benta · Sol · Nissin Miojo · Tokio Marine · Água AMA.

Elaborate channel strategy and social media content (Channel planning, campaigns, always-on content, special ideas, tone of voice, content categories, responding guide etc);
Content production / footage on the set (for Antarctica and Volkswagen);
Responsible for planning and managing the content calendar, publishing, creative responding and report deliveries;
Strategic guidance for the exclusive creative team of the brands (copywriter, art director and illustrator);
Quality assurance: it was my responsibility to guarantee that the content was aligned on the strategy and the brand's objectives and expectations;
Focal point for aligning with the media team about the campaigns;
Social Listening with Stilingue;
Planning and production of the first screenwritten Facebook Live and first Facebook Messenger BOT of the company. (Na Lata Campaign for Antarctica).

Clients: Havaianas · Volkswagen (websérie “0109”) · Antarctica (webséries “No Gogó”, “Na Lata”, “No Boteco” e “Na Fogueira”)

First community manager of Ogilvy Rio de Janeiro;
Planning, calendar management, creative guidance and content management with outside vendors (content production companies);
Monitoring, data analysis and report deliveries (weekly and montly);
Integration with creative, media and business intelligence teams;
It was my responsibility to guarantee that the content was aligned on the strategy and the brand's objectives and expectations;
Client interface and project management on social media projects;
Community management (publishing, creative responding);
Leading weekly meetings and presentations with global partners (other agencies that also worked with SC Johnson Chicago);

Clients: Rio 2016 · GSK · SC Johnson · Descomplica · AngloAmerican · Paramount Pictures · The Coca-Cola Company

-Auxílio no planejamento de estrutura e conteúdo dos projetos (redes sociais, site, hotsites, sistemas internos, intranet);
-Avaliação de novos pedidos de mídia digital, como páginas internas de colaboração, hotsites e sistemas;
-Produção e revisão de texto para web;
-Atendimento a clientes internos;
-Briefing e acompanhamento das demandas com fornecedores;
-Avaliação de orçamentos e cronogramas;
-Atualização de planilhas de custos e medições da área;
-Desenvolvimento de projetos, apresentações, atas de reunião e relatórios;

-Atendimento às contas da agência (websites, newsletters e mídia social);
-Planejamento, produção de conteúdo e monitoramento de redes sociais;
-Produção e análise de relatórios.