Leslie Roolvink
San Diego, CA, USA
(619) 313-3855
www.leslieroolvink.com
A Copywriter by trade, Leslie's career spans both digital and traditional agencies, in the U.S. and abroad. Her work has contributed to the growth of top-tier brands in the luxury, hospitality, arts, destination, healthcare, technology, and lifestyle consumer product spaces through strategic meaningful multi-channel brand experiences.
An award-winning Writer and Creative Director with 20 years experience in advertising and brand marketing, Leslie enjoys the challenge of building brands, growing agencies and shaping the next generation of talent. When she's not igniting brands, you'll find her sailing, traveling, hiking, or doing yoga.
Contact Leslie at 'Ignite' for your Creative Freelance, Temp to Perm, and Staff needs: 619.313.3855 or copywriterlw@gmail.com.
An award-winning Writer and Creative Director with 20 years experience in advertising and brand marketing, Leslie enjoys the challenge of building brands, growing agencies and shaping the next generation of talent. When she's not igniting brands, you'll find her sailing, traveling, hiking, or doing yoga.
Contact Leslie at 'Ignite' for your Creative Freelance, Temp to Perm, and Staff needs: 619.313.3855 or copywriterlw@gmail.com.
Work Experience
Roni Hicks
Associate Creative Director / Senior Copywriter
As Associate Creative Director / Senior Writer, I developed, produced, and managed integrated campaigns across print, social and digital assets for more than 15 national master plan communities.
February 2012
- December 2015
California, United States
Ignite
Chief Brand Igniter / Creative Director / Copywriter
An award winning, conceptual Senior Creative with extensive experience in a variety of sectors (B2B/B2C, Electronics, Fashion, Luxury, Hospitality, Healthcare, Real Estate, Financial, Automotive, Entertainment, Retail, Tech, Sports) on the agency and client side. I have worked internationally and bi-coastal as a 360 writer for the past 19 years, with a successful track record in creating and delivering pitch-winning campaigns for leading Fortune 500 brands. Experienced in running creative departments and delivering award winning work.
Skills: Creative Direction. Traditional/Digital. Copywriting. TV/Video/Radio Team Building/Development. Strategy Development. Brand Building. Leadership. Commercially-Focused.
Excellent communication, presentation and client facing skills.
Available for freelance or permanent roles.
Skills: Creative Direction. Traditional/Digital. Copywriting. TV/Video/Radio Team Building/Development. Strategy Development. Brand Building. Leadership. Commercially-Focused.
Excellent communication, presentation and client facing skills.
Available for freelance or permanent roles.
October 2002
- Present
California, United States
Greenhaus
Senior Copywriter
Development of award-winning multimedia campaigns for high profile clients: The Irvine Co., Pardee Homes, DMB Realty, Barratt Homes, John Laing Homes, The Grand Del Mar.
2006
- 2008
San Diego, California, United States
Aimaq Rapp Stolle
Senior Copywriter
Worked on Asics Europe developing multi-media campaigns that were translated across Europe. International and national clients: Dyrup Paint, Heineken Germany and Smart ForFour of Daimler Chrysler. Handled English adaptations of creative. Helped grow the company through numerous, successful new business pitches.
2004
- 2005
Berlin, Germany
TBWA / Hakahudo Europe
Senior Copywriter
Created campaigns that translated internationally across 28 countries for Canon Europe and TNT Global Express. Performed concepts and copy for Canon product line, from digital cameras, IT business solutions and camcorders to printers, fax machines and scanners. Excelled in working within an international team environment.
2000
- 2002
Amsterdam, Netherlands
Riester Robb
Copywriter
Produced award-winning multi-media campaigns for Arizona Department of Health Services, Cliff Castle Casino, United Way Charities, Tribune, Clean Air Campaign and Tony Coury Buick, Pontiac, GMC Dealership. Helped bring in new business, gained extensive broadcast and client experience, while the agency grew to a Fortune 500 company.
1997
- 2000
Phoenix, Arizona, United States
Cramer-Krasselt Co.
Copywriter
Developed an award-winning campaign for Founders Bank of Arizona, as well as effective campaigns for Phoenix Art Museum, Sky Mall Catalog and Toyota Valley Dealerships.
Phoenix, Arizona, United States
Education
University Of Texas At Austin
Bachelor of Science in Advertising
Earned a Bachelor of Science in Advertising from the College of Communications.
1990
- 1993
Austin, Texas, United States
Portfolio Center
Copywriting
Copywriting Program graduate and scholarship recipient
1994
- 1996
Atlanta, Georgia, United States
Languages
Dutch (Conversational),
German (Beginner),
Spanish (Conversational),
Awards
American Advertising Federation (AAF) - ADDY Awards
Silver, DMB Realty Marabou Print Campaign Bronze, Greenhaus Self Promo Campaign Bronze, Luce Fence Wrap Bronze, Coyote Trailblazer Web Site
Addy Awards, Addy Awards, AAF District Championship
Addy, DMB Realty Marabou Ranch Brochure
American Advertising Federation (AAF) - ADDY Awards
Gold Addy, DMB Realty Marabou Ranch Brochure Silver, Verrado Custom Brochure Bronze, Greenhaus Holiday Card Bronze, Marabou Magazine Spread Ad
Outdoor Advertising Association Of America (OAAA) (OBIE Awards)
Finalist Distinction, ‘Stench’ poster, Arizona Department of Health Services
Print’s Regional Design Annual
Certificate of Design Excellence, ‘Stench’ poster, Arizona Department of Health Services
American Advertising Federation (AAF) - ADDY Awards
Gold Addy, ‘Grasshopper’ TV, Arizona Department of Health Services Gold Addy, Bank Print Campaign, Founders Bank Gold Addy, ‘Boot Licking’ Newspaper Half Page Black & White Silver, ‘Guitar’ TV, Arizona Department of Health Services Silver, ‘Rabbit’ TV,
AdWeek
Best Hispanic TV, ‘Grasshopper’, Arizona Department of Health Services
Skills
Presentation And Client Facing Skills.,
Skills: Creative Direction. Traditional/Digital. Copywriting. TV/Video/Radio Team Building/Development. Strategy Development. Brand Building.
Leadership. Commercially-Focused. Excellent Communication,