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To be honest, Leonard, wasn’t cut out to be a creative...
that was what my previous employer said in the infant stages of my advertising life.

But I have always believed, harvesting curiosity and the constant push to go beyond my boundaries can manifest into illimitable achievements. Over the span of 5 years, … Read More
To be honest, Leonard, wasn’t cut out to be a creative...
that was what my previous employer said in the infant stages of my advertising life.

But I have always believed, harvesting curiosity and the constant push to go beyond my boundaries can manifest into illimitable achievements. Over the span of 5 years, learning the ropes and maturing my craft of visual and strategic ideation, I have worked myself from a Designer to an Art director, participating in local and overseas shoot and assisted Black On Black in winning their first Singapore Creative Circle Awards (Gold) and The MARKies.

Always eager. Always inquisitive.

I have always fancied exploring sensible creativity that delivers depth and humanity through vivid storytelling, lyrical expressions, etc, at times challenging the foothold of client’s brief. I mean, there are always many ways to cook an egg, no?

My relentless pursuit is evergreen. Read Less
  • Art Director
    Black On Black Creative — Singapore
View Full Resume
2017
Marketing Magazine's The MARKies (Maybank - Quick Transfer - It's Faster Than You Think!)
- Best Idea - Launch / Re-launch (Finalist)

2016
Marketing Magazine's Agency Of The Year Awards The MARKies (SUPER – ESSENSO™ MicroGround Coffee)
- Best Idea - TV (Finalist)
- Best Idea - OOH (Finalist)

2015
Singapo… Read More
2017
Marketing Magazine's The MARKies (Maybank - Quick Transfer - It's Faster Than You Think!)
- Best Idea - Launch / Re-launch (Finalist)

2016
Marketing Magazine's Agency Of The Year Awards The MARKies (SUPER – ESSENSO™ MicroGround Coffee)
- Best Idea - TV (Finalist)
- Best Idea - OOH (Finalist)

2015
Singapore Creative Circle Awards (OWL International– The Bomb Defuser)
- Silver Cyber Craft – Storytelling
- Silver Cyber Craft – Best Direction (For Online Videos)

Marketing Magazine's Agency Of The Year Awards THE MARKies (UOB – Are You Travel Savvy?)
- Best Idea - Retail / Shopper

2014
Singapore Creative Circle Awards (OWL International – Hello~ 过年几happy有没有?)
- Gold Digital Craft – Best Direction (For Online Videos) Read Less
Maybank | UOB | Super Group | OWL International | Toshiba | Okamoto | Kao Magiclean | Kao Attack | Alls Well | MDIS | SKOL | Danish Royal Stout | Ribena | Mamil Gold | Cycle & Carriage
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