Leanne Bowers

Art Director | Graphic Designer | Digital Artist | Experienced in team leadership and project management

Sterling, VA, USA
Design is my passion. My favorite thing about being a designer is taking a client's work to the next level, taking what is sometimes a loose idea and creating something concrete and refined. I don’t have a set design style because, as a designer, my goal is to be open to varying styles, principles, and possibilities so I can create something truly unique and custom-fit to each and every project while working within brand guidelines.

Throughout my work experience, I have been characterized as the problem solver, whether that problem is technical, project management related, design related, or anything that I am available and able to assist with. I don't like having loose ends, and I like taking action to resolve challenging situations. For example there was a time a team member of mine forgot to allocate budget for furniture assembly on an interior design project. I brought my tools from home and we assembled that furniture ourselves.

As often as possible, I enjoy making use of formal and informal training, in class, online, and on the job. Most recently, I have been learning about hand lettering, and I have been further challenging myself by learning new techniques to apply to my illustrations. I enjoy experimenting with the Adobe Creative Suite in my free time and trying different tutorials to learn possibilities and solutions within the software that I hadn’t contemplated before.

I constantly seek new challenges, and I love learning new skills and adding to my professional knowledge. I love tackling problems head-on. I love being the go-to problem solver. I love being a graphical jack-of-all-trades. I love it because I love constantly learning, growing, and challenging myself in my career.

I hope to always work with others who share my desire to continually improve.

Work Experience

Rebalance

Senior Creative Digital Marketing Manager

Manage the firm’s marketing projects among part-timers’ projects and relationships with the web development and design agencies. Art direct and manage presentations for the firm’s live webinar series. Manage the development and report metrics of the firm’s blog and outbound email marketing campaigns. Work with the CMO and the sales team to develop sales collateral, marketing materials, and campaigns.
August 2021 - United States

Conduent

Senior Graphic Designer

Develop proposal graphics for print submissions, e-submissions, as well as oral presentations. Collaborate with capture team personnel, proposal teams, and other internal clients to conceptualize what they are trying to convey and the best way to visually communicate that information. Investigate competitors' recent design work to ensure we are up-to-date with proposal design standards. Develop new infographic styles to convey complex information provided by authors.

Additional Responsibilities:
-Mentor junior designers
-Collaborated on a team tasked with the creation of a new set of proposal icons
-Follows procedures for control numbering graphics to ensure easy search-ability on servers
November 2020 - July 2021 Germantown, Maryland, United States

PenFed Credit Union

Graphic Designer

Creates designs for PenFed’s print and digital properties, ranging from basic social media images to branding full digital campaigns and simple newspaper ads to a suite of in-branch signage. Collaborates with a team of designers, product owners, and brand managers to develop mission critical print and online designs for all PenFed products and messaging. Works closely with the events team and creates unique event branding for a multitude of internal/external events. Applies chosen event branding across all necessary collateral either individually or with a team of designers. Utilizes video editing and animation techniques to create short but appealing videos for social media and digital advertisements.

Accomplishments:
-Created the branding and web experience for the best performing internal Bountiful Baskets fundraising campaign for PenFed Foundation. This is the first time it was all web based, due to COVID-19.
-Recipient of a 2020 American InHouse Design Award from Graphic Design USA for my work on the PenFed Foundation #MyThankYou End of Year Appeal
-Recipient of multiple internal company awards for excellence
-Planned and ran a very successful photo op event for employees when the Washington Nationals' World Series Trophy came to visit

Additional Responsibilities:
-Participated in hiring
-Trained our intern
-Covered for Project Manager when they were out
April 2018 - November 2020 Virginia, United States

Cozy Easel

Artist

Produces custom commissions, custom pet portraits, and products featuring original art for sale at www.cozyeasel.com
June 2020 - Present

Freelance

Graphic Designer/Photo Editor/Illustrator

Graphic Design: Designed predominantly branding and print materials. Some past clients were Shop Sabu on Etsy, PJ Skidoos, various student organizations at George Mason, various Realtors in the Washington DC Metro Area, and a few self published authors.

Photo Editor: Basic editing, glamor editing, and special effect editing mostly for individuals, rarely companies.

Illustrator: Completed a wide range of work in varying styles. Work consisted of vector illustrations, photo manipulation illustrations, and hand drawn illustrations.
November 2008 - May 2020 Sterling, Virginia, United States

Edelman Financial Services

Graphic Design Specialist

Designed collateral following brand and voice standards. Produced designs in a timely manner and ensured they were engaging for clients and potential clients. Worked on digital projects for edelmanfinancial.com, including email marketing, nurture emails, social media, and offsite ads. Common print projects consisted of monthly print ads for seminar and firm promotions, sponsorship ads, and advertisements for the various marketing campaigns generated on a monthly basis. Collaborated with UX designer and creative/marketing team to develop a consistent look and feel from digital to print across marketing campaigns. Worked closely with Ric Edelman and the production team leading up to and during the filming of The Truth About Your Future with Ric Edelman for a PBS Special.

Accomplishments:
-Served as project lead for time-sensitive presentation that needed significant edits. With the help from my team I was able to deliver a finalized presentation on-time for the filming of a company mini-series.
-Single-handedly elevated the design of company's planner charity ads.

Additional Responsibilities:
-Participated in hiring interviews
-Arranged, shot, and edited professional portraits of financial planners
-Maintained staff photo and signature directories
-Worked with printers to ensure all documents they had were press ready
-Ensure all online graphics are optimized for web
April 2017 - April 2018 Virginia, United States

Association Of Writers & Writing Programs

Design Editor

As the only graphic designer on staff I also filled the roles of brand manager and art director, occasionally hiring and working with freelancers and other internal creatives. I provided illustrations, layout, and art direction for the Writer’s Chronicle, a 6 times a year trade magazine for writers. I created all the environmental and promotional materials for the AWP Conference and Bookfair annually, including a 260+ page event program. For our web department, I created illustrations and other various images for posting on our website as well as social media. In Winter 2016 I interviewed, hired, and managed an intern to assist me with creating all the collateral for our annual conference, in addition to our 50th anniversary gala that occurred at the conference.
September 2013 - March 2017 Virginia, United States

Marketing Solutions

Marketing Coordinator

Worked directly and built well-standing relationships with clients. Provided advertisement design, social media campaign design and execution, product label designs, point of purchase designs, eblasts, public relations, and copy writing services. For many of our clients, I managed their social media properties such as Facebook, Pinterest, LinkedIn, and Twitter. Often designed while maintaining client’s current brand identity. Prepares trade show materials for client’s as needed. Trained new employees in company protocols and design standards.
August 2011 - September 2013 Virginia, United States

Stuart Hill Photography

Assistant/Graphic Designer/Photo Editor

Organized the calendar, wrote emails and many other general assistant tasks. Designed the logo and branding, the price lists, the e-blasts and other various mailings. Completed high quality glamour edits, basic skin edits, and special effects edits. Instituted the branding of the company's online social media presence along with creating guidelines for successors on maintaining activity on the profiles.
May 2010 - June 2011 Virginia, United States

Education

George Mason University

BFA in Art and Visual Technology with a concentration in Graphic Design

August 2007 - May 2011 Fairfax, Virginia, United States

Awards

Graphic Design USA

American InHouse Design Award

2020

Skills

Advertisement Design, Branding, Customer Service, Design, Illustration, Layout, Logo, Photo Editing, Signage Design, Social Media, Typography,