Alena Lavdovskaya
Art director, fashion-illustrator, stylist.
London, United Kingdom
79687020806
be.net/lavdovskaya
With art and fashion studies in San Francisco and Milano, Alena Ladovskaya has been a well-known name in the world of creative fashion for more than 14 years, and it is the most reputable fashion illustrator in Russia. She recently made the step into entrepreneurship, establishing her independent creative studio, dedicated to highlighting the beauty and the value that artists who are passionate about fashion can create. Fashion Illustration Studio.
Alena is an ambassador of Faber – Castell and Winsor & Newton in Russia. Her sense of style and talent are acknowledged by prestigious brands and publishers, having successful collaborations with clients as Lancome, Dior, Gucci, Tiffany, Montblanc, Vogue, Harper’s Bazaar, Elle, and many others.
2016 – present – Fashion Illustration Studio – ceo & art-director
2005 - 2016 - TSUM - Deputy creative Director, head of creative Department.
2003 - 2005 chief Gucci VM team Mercury
1/ Publications: Vogue, Harper's Bazaar, Elle, Elle Decoration, Numero, In Style, SNC, L'officiel, Peopletalk.ru, DochkiMateri.com and many others.
2/ Fashion Weeks:
- Illustrated diary of the 4 main weeks NYFW, LFW, PFW, MFW for VOGUE.ru
- the official Illustrator of MBFW Russia and Moscow fashion week.
- the official Illustrator PROFASHIONDAYS in Saint-Petersburg on the show, Haute couture, Jean Paul Gaultier.
3 / Art
- Illustrator to represent Russia in the art project Lancôme International "Little black Bottle: 20 artists. One icon"
4/ Events
-working worldwide as event illustrator at events for Dior, LV, Montblanc, Hugo Boss, etc
5/ Teaching activities:
- Author and tutor of the online course “Commercial fashion illustration”
-Exclusive workshops dedicated to Dior, Gucci, Dries Van Noten in amazing locations worldwide – from London to Moscow.
Alena is an ambassador of Faber – Castell and Winsor & Newton in Russia. Her sense of style and talent are acknowledged by prestigious brands and publishers, having successful collaborations with clients as Lancome, Dior, Gucci, Tiffany, Montblanc, Vogue, Harper’s Bazaar, Elle, and many others.
2016 – present – Fashion Illustration Studio – ceo & art-director
2005 - 2016 - TSUM - Deputy creative Director, head of creative Department.
2003 - 2005 chief Gucci VM team Mercury
1/ Publications: Vogue, Harper's Bazaar, Elle, Elle Decoration, Numero, In Style, SNC, L'officiel, Peopletalk.ru, DochkiMateri.com and many others.
2/ Fashion Weeks:
- Illustrated diary of the 4 main weeks NYFW, LFW, PFW, MFW for VOGUE.ru
- the official Illustrator of MBFW Russia and Moscow fashion week.
- the official Illustrator PROFASHIONDAYS in Saint-Petersburg on the show, Haute couture, Jean Paul Gaultier.
3 / Art
- Illustrator to represent Russia in the art project Lancôme International "Little black Bottle: 20 artists. One icon"
4/ Events
-working worldwide as event illustrator at events for Dior, LV, Montblanc, Hugo Boss, etc
5/ Teaching activities:
- Author and tutor of the online course “Commercial fashion illustration”
-Exclusive workshops dedicated to Dior, Gucci, Dries Van Noten in amazing locations worldwide – from London to Moscow.
Work Experience
Fashion Illustration Studio
CEO & art director
First agency focused on art and illustration for luxury retail business.
Services include:
-Advertising images
-Animations & interrogation of art into video content
-Prints for textile
-Editorial illustration
-Art-collaborations with brands
-Event-illustrations - artist drawing at Dior, Montblanc, LV, Hugo Boss events
-Caracter design
-Interior design
- Fashion photo/video/animation content - all in 1 day experience
-Art direction
-Visuals for smm
Clients: Dior, Louis Vuitton, Montblanc, Lancome, Swatch, Mercury, TSUM, Barvikha Luxury Village, Eden Couture, Zasport, Ruban, etc
Magazines: Vogue, Harper/s Bazaar, Elle, Elle Decoration, L'Officiel, Numero, Glamour, Tsum, Mercury, etc.
Services include:
-Advertising images
-Animations & interrogation of art into video content
-Prints for textile
-Editorial illustration
-Art-collaborations with brands
-Event-illustrations - artist drawing at Dior, Montblanc, LV, Hugo Boss events
-Caracter design
-Interior design
- Fashion photo/video/animation content - all in 1 day experience
-Art direction
-Visuals for smm
Clients: Dior, Louis Vuitton, Montblanc, Lancome, Swatch, Mercury, TSUM, Barvikha Luxury Village, Eden Couture, Zasport, Ruban, etc
Magazines: Vogue, Harper/s Bazaar, Elle, Elle Decoration, L'Officiel, Numero, Glamour, Tsum, Mercury, etc.
January 2016
- Present
Moscow, Russian Federation
TSUM Department Store
Deputy Creative Director, Chief of creative department //Заместитель креативного директора, руководитель креативного отдела, официальный иллюстратор.
My work at Creative Department in TSUM Department store included:
-Full service of Department store for any design development 24/7
-37 shop windows at TSUM, 20 at DLT and 11 at Barvikha Luxury Village
-in-store promotions (seasonal promotions and Christmas Bazaar)
-advertising: creating, drawing, preparing working files of all advertising images for TSUM and DLT, including graphic concepts and photography.
-Advertising campaignt with supermodels and top high-fashion photographers: Cindy Crawford, Lara Stone, Malgosia Bella, Eva Herzigova, Naomi Campbell. Personally created and drew all sketches and moodboards for campaigns with Mert&Marcus for TSUM.
- Editorials : fashion-shooting in the Alps, in Bali and other countries.
- subject photography - still life +illustration - the new format of the submission - fashionmorte.
- Advertising campaigns in a format of illustrations
- Creative Department development/team building : getting the crew together for TSUM Moscow & DLT Saint Petersburg. Team consisted of 20-100 people (number varies within years of growth of the company) of different specializations: designers with different profiles, from artists and academics to the 3D conceptual designers, type designers, web designers, graphics, painters, vm, production, sculptors.
- Window production supervision: buying sesions for props& Christmas decorations in Paris and Frankfurt.
-Instore: creating concept of visual merchandising of the store - VM books, concept mannequins, design of promotional areas, ordering equipment, working closely on interior design with the architectural Department
-VM trainings in Department stores worldwide
-Full service of Department store for any design development 24/7
-37 shop windows at TSUM, 20 at DLT and 11 at Barvikha Luxury Village
-in-store promotions (seasonal promotions and Christmas Bazaar)
-advertising: creating, drawing, preparing working files of all advertising images for TSUM and DLT, including graphic concepts and photography.
-Advertising campaignt with supermodels and top high-fashion photographers: Cindy Crawford, Lara Stone, Malgosia Bella, Eva Herzigova, Naomi Campbell. Personally created and drew all sketches and moodboards for campaigns with Mert&Marcus for TSUM.
- Editorials : fashion-shooting in the Alps, in Bali and other countries.
- subject photography - still life +illustration - the new format of the submission - fashionmorte.
- Advertising campaigns in a format of illustrations
- Creative Department development/team building : getting the crew together for TSUM Moscow & DLT Saint Petersburg. Team consisted of 20-100 people (number varies within years of growth of the company) of different specializations: designers with different profiles, from artists and academics to the 3D conceptual designers, type designers, web designers, graphics, painters, vm, production, sculptors.
- Window production supervision: buying sesions for props& Christmas decorations in Paris and Frankfurt.
-Instore: creating concept of visual merchandising of the store - VM books, concept mannequins, design of promotional areas, ordering equipment, working closely on interior design with the architectural Department
-VM trainings in Department stores worldwide
April 2005
- January 2017
Moscow, Russian Federation
Gucci, Mercury Group
Gucci Chief VM & window designer // Ведущий мерчендайзер и витринист
March 2003
- December 2005
Russian Federation
Education
Nuova Accademia Di Belle Arti Milano (NABA)
Fashion stylist
January 2004
- December 2004
Milan, Italy
Academy Of Art University (AAU)
Fashion stylist
January 2000
- December 2000
San Francisco, California, United States
МГТУ им. Косыгина
September 2000
- August 2005
Москва, Russian Federation
Languages
English (Fluent),
German (Conversational),
Russian (Native),
Skills
Advertising,
Animation,
Art-direction,
Design,
Editorial Illustrations,
Fashion-illustration,
Graphic,
Hand-Drawing,
Illustration,
Interior,
Photoshooting,
Typography,