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Ever since I saw my first cartoon, I've been obsessed with storytelling. My career as a writer launched in Hollywood, where the rhythm and tensions that drive a good story got into my blood. Then, I fell in love with branding, design and writing ads – supercharged little short stories. Underlying that is a love st… Read More
Ever since I saw my first cartoon, I've been obsessed with storytelling. My career as a writer launched in Hollywood, where the rhythm and tensions that drive a good story got into my blood. Then, I fell in love with branding, design and writing ads – supercharged little short stories. Underlying that is a love story between the dictionary and me. I love taking words apart and putting them back together again in new ways. Hence, naming became my favorite obsession – names are like tiny atomic short stories. I've gotten to tell stories, create voice, taglines and names for some big brands, like Bounty, Charmin, Puffs, Clairol, Briggs & Stratton, DIRECTV, Disney, Samsung and more. It's like a never-ending happy ending. Read Less
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