• Designing and completing a variety of pieces: branded identities, printed materials, books, publications, and magazine layouts, websites, apps, packaging, products, and other items
• Art directing shoots, content, print and digital branded materials for both freelance and in-house clients in fashion, lifestyle, luxury weddings, restaurants and hospitality, ecommerce, and editorial markets
• Creating moodboards, brand guidelines, and vision for emerging lifestyle brands
• Negotiating contracts and project + client management
• Overseeing production and development of designed pieces

• Art directed shoots + designed content for Madewell’s multi-channel social presence, including blog, Instagram, Pinterest, Twitter, Facebook, Tumblr, and email
• Explored emerging channels for domestic + international content marketing
• Established systems and best practices for the creative side of the brand’s social presence
• Collaborated with Marketing team to create impactful campaigns and marketing initiatives that feed from/into social media
• Aided in successful user-generated content campaigns that promoted customer + brand engagement
• Worked closely with project manager and head of brand creative to ideate and produce shoots

• Co-created conference for small product makers + brands between my time at MSW + Madewell
• Side project turned bigger endeavor focused on creative community
• Developed brand identity + overall feel
• Art directed physical + digital creative for community content
• Space buildout, propping, logistical components, and event design
• Strategized execution of marketing initiatives
• Organized events + sourcing content collaborators, speakers, and mentoring experts
• Managed 5-figure budget and negotiated contacts with vendors

Speakers included: Seth Godin [author + entrepreneur], Vanessa Holden [EVP Creative, West Elm], Jeff Raider [Co-founder, Harry’s + Warby Parker], Anna + Nathan Bond [CCO + Co-founders, Rifle Paper Co.], Kyle Andrew [SVP Brand Director, Kate Spade], Brian Faherty [Owner/Creative Director, Schoolhouse Electric], Michelle Kohanzo [Managing Director, Land of Nod], Robin Petravic [Owner/Managing Director, Heath Ceramics], Rick Klau [Product Partner, Google Ventures], Patrick Buckley [Co-founder, DODOcase], Red Gaskell [Head of Social, Everlane], and more

Brands included: Areaware, Warby Parker, Harry’s, Kate Spade, Schoolhouse Electric, BAGGU, Everlane, Ban.do, Rifle Paper Co., 20x200, Swell, POKETO, Sugar Paper, STORY, Chronicle Books, Land of Nod, Tattly, MoMA Design Store, Photojojo!, NASA, Shopify, Heath Ceramics, Tesla, and more

Sponsors included: MailChimp, Squarespace, MOO, Blue Bottle, Shopify, Amplifier, Shipwire, Jeni’s, Chronicle Books, Mama's Sauce, DWR, Emeco, BAGGU

• Conceptualized story ideas, art directed + styled shoots for print and digital publication
• Designed layouts for quarterly magazine + oversaw color correction and type closes for layouts
• Collaborated on product development, ideas, vendor sourcing, and design on featured items
• Analyzed and identified trends and assembled moodboards for shoots
• Art directed on-location shoots for magazine, including real weddings
• Directed and edited how-to videos and bonus content
• Designed iPad and interactive content
• Collaborated on redesign of magazine
• Continued freelancing with MSW