Created several tools for the Chicagoland area Best Buy stores. Some of these tools are now used in stores nationwide. Assisted in innovation for sales and merchandising best practices as well as mobile and web applications.

The Electric Vehicle industry was in its infancy stage and I was able to shape how a major retailer is involved in this emerging business. Testing of new models, marketing strategies, research, and development are a few of the areas I oversaw. Along with the business development, I was responsible for the growth and development of employees in the emerging business category. The platform that I created is currently still used in all emerging business Best Buy tests today.

Assist Creative Directors and Senior Art Directors in day to day activities. Specific tasks include editing and finalizing before development or print. Concept and create ideas for client’s social media strategies as well as campaigns. Create agency best practices for business to consumer studies.

Specific tasks include creating print and email marketing. At times have been called to work on storyboarding, catalog design, in store POP, web and mobile experience as well as social marketing strategies.