• Conducted extensive research and consumer studies, providing data-driven insights for strategic marketing decisions.
• Refreshed the brand's digital assets for a more modern look, as well as the packaging and label designs for the food and cleaning industries, enhancing product appeal.
• Designed print-ready materials (including flyers, brochures, business cards, notebooks, and planners), as well as digital assets like engaging social media content for LinkedIn, landing pages, banners, email signatures, and ads, contributing to a cohesive presence across various media channels.
• Played a key role in event planning and organization, managing and designing mailing campaigns and contests, optimizing client communication and engagement.

• Designed brand identities for diverse clients, spanning sustainable fashion, home decor, food, experiences, and events, developing brand guidelines, merchandising, and social media content that maintained brand consistency across all platforms.
• Acted as Brand Manager for the "Local" brand from Kuwait, ensuring cohesive communications across social media platforms.
• Crafted packaging and label designs, as well as product mockups for the food industry, enhancing product visualization and decision-making.
• Created look & feels for events and produced print-ready designs such as flyers, brochures, banners, and campaign materials.

• Developed impactful brand identities for diverse global clients, aligning strategies with core values across industries and countries like Japan, Italy, USA, Colombia, and China.
• Produced a range of branding materials, including merchandising, presentations, print-ready files and packaging, elevating client’s visual identity and market presence.
• Managed social media content creation, post scheduling, comment responses and analytics using Meta Business Suite for comprehensive insights and optimization.
• Orchestrated mailing campaigns through Mailchimp, optimizing client engagement.
• Led UI/UX design initiatives, creating responsive websites and apps for both mobile and web platforms.
• Crafted a user-friendly brand and interface for Wawo.ai, the first Latin American AI writing assistant and educational platform, which was featured in notable Colombian newspapers such as El Colombiano and La Republica, while consistently conducting user research interviews to enhance its functionality and user experience.