LaTiesha Caston

Graphic Designer

Brooklyn, NY, USA
Designer and wannabe illustrator passionate about UXD and service design, based in Bed Stuy.

Work Experience

Facebook

Product Designer

December 2018 - Seattle, Washington, United States

Fuzz

Product Designer

As a product designer at Fuzz, I practice data-driven design and implement the end-to-end product design process to provide the best digital experiences for our client's users.
Key Responsibilities
- Develop user research plans that fit the needs of the project
- Use various research methodologies to gather insights and data
- Develop Information Architectures
- Design data-driven wireframes and interfaces
- Develop testing plans and scripts
- Iterate based on user testing and client feedback
- Prototyping across multiple fidelities
- Working with developers
- Building Design Review, POV, and Pitch decks
October 2017 - November 2018 New York, United States

Huge

User Experience Designer | Huge School

This summer I participated in the Huge Experience Design School: an intense, product-design focused summer program. The program focused heavily on service design, acessibility, and the entire product design life cycle, from research to stakeholder interviews, data-driven UX design, to prototyping and user testing. I worked alone and on teams on design challenges and month-long projects designed to teach us how to go from idea to working product with users in mind.
June 2017 - August 2017 New York, United States

MTV Networks

Digital Designer

As a member of MTV's small digital design team, we were responsible for upholding MTVs imagery and standards across the web, developing and maintaining the digital asset library, and designing and developing digital executions including websites, apps, online advertising, & digital assets.

April 2016 - May 2017 New York, United States

LivePerson

Web Designer

As web designer for LivePerson, I worked closely with UX designers and developers to design and prototype new pages, landing pages, and online campaigns.

Key accomplishments:
- Helped develop new Liveperson brand
- Influenced the improvement in the way the design and development teams
collaborate and communicate
August 2015 - April 2016 New York, New York, United States

Glassful

Graphic Designer

Visual and information design for all print and digital communication materials including, but not limited to, zines, email marketing, banners, ads, and responsive landing pages.
September 2014 - June 2015 New York, United States

Brightline ITV

Graphic Designer

UX and UI design for Smart TV Apps, iAd and interactive television experiences. Responsible for managing campaigns from ideation to execution; including, but not limited to, adhering to brand guidelines and best practices to design concepts and mocks to present to platforms, vendors, and clients. Executing brand feedback and working with developers to execute campaigns that live on any number of platforms such as Samsung and LG Smart TV, Roku, iPad, iPhone, iPod, DirecTV, Dish Network, Verizon FiOS, AT&T U-Verse, and Cablevision. Analyzing user data from vendors and Google Analytics to develop reports and monthly dashboards which feature insights and strategy for future campaigns.

Assisted in development of “TV Revealed”, an e-book authored by Brightline CEO. Designing business development materials for pitch meetings. Designing internal print and web materials for use on monthly email blasts, at design conferences and at client meetings.

Point designer on campaigns for American Express, Jeep®, Disney Parks, Lipton Iced Tea, and USAA.
August 2012 - June 2014 New York, New York, United States

Deardorff Communications

Graphic Designer

Sole designer, overseeing all print and web projects from start to completion. Designed mailers for Sprint, which were then send to thousands of customers nationwide under my supervision. Worked closely with printing companies and copy writers. Updated the company website.
June 2011 - August 2012 Atlanta, Georgia, United States

Education

Savannah College Of Art And Design (SCAD)

Bachelor of Fine Arts

August 2009 - June 2012 Atlanta, Georgia, United States

Skills

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Client Management, Content Management System, CSS, E-Book Design, Editorial Design, Framer, HTML, InVision, JavaScript, Liveview, Microsoft Office, OmniGraffle, Photo Manipulation, Presentation, Principle, Sketch, UI, UX Design, Vector Art, WordPress, Xcode,